The paper "Impact of Technology on Business Operations - Carlton & United Breweries " is a perfect example of a business case study. With the increasing levels of globalization resulting from liberalization of markets, efficient flow of information and integration of economies, the level of competition in the market has increased tremendously. This is because of the entry of multinational companies that have a huge financial base that enables them to position their products strategically in the markets, segment the market and attract customer loyalty towards the products. This aspect has pushed some businesses out of the market because they have been unable to stage a stiff competition against these companies which have high experience from various markets (Loader & Biggs 78).
As a result, in order for the businesses to remain competitive in the market, they must create a closer relationship with the customers. Carlton & United Breweries has been at the forefront in an attempt to remain competitive in the Australian market. This is through the use of the current technology which is available in the market. Business Inputs Materials The company has been using the latest technology in order to produce the raw materials required to produce beer.
In the past few decades, the level of competition in the Australian market has increased tremendously. As a result, the company has invested heavily in farming technology in order to speed up the time taken to grow the raw materials. Furthermore, the firm has been contracting the farmers to supply it with sorghum. As a result, the business has been using the latest technology to communicate with the farmers. This is in an attempt to ensure that there is no delay which can affect the overall production processes (Tan 102).
This aspect has been significant in retaining customer loyalty to the company’ s products. Labour Carlton & United Breweries has spread its operations in various parts of the country in order to increase labour efficiency. For instance, the suppliers of the products are located near the market. This is to enable the business to understand their consumption behaviour. In order to coordinate all employees and encourage them to work as a team towards a common goal, the business has been using video conferencing (Lan 49).
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