The paper "Coca-Cola Company Background Analysis" is a perfect example of a business annotated bibliography. The Coca-Cola Company is a global giant and undisputable market leader in the beverage industry. Over the years the organization has built and established an increased reputation and presence in the global market. In its internationalization approach where the venture serves foreign markets in over 200 countries, the organization applies the standardization approach. In this regard, its products re standardized across the market enhancing the development of a global organizational reputation in the beverage industry market. However, the organization applies the OLI expansion and new markets expansion strategies in the market.
On one hand, the organisations strong brand reputation and its global positioning, as well as the presence of an internationally competitive human resource offer it the ownership global advantage. On the other hand, location factors such as cheap labour in its global ventures in markets such as China as well as the labour surplus and high demands offers the organization increased location merits. Finally, under the internationalization merits, the organization has acquired increased market influence. Moreover, the organization applies the stage model in its internationalization process.
This can be divided into three different stage and approaches as indicated by the organizational history. The first stage was in 1974-84 where the organization applies the franchise approach. The second stage was between 1985-92 where the organization applied the joint venture market entry and expansion strategies. Finally, the third stage spurns to the present where the organization applies a hybrid of the alternative approaches in the market. B. Catalogue References 1. Caves, R. E., 2007, Multinational enterprise and economic analysis, Cambridge University Press, Cambridge: New York. The book offers an analysis of challenges and global issue implication on multinational ventures entry and expansion onto the global markets.
In this regard, the book discusses the welfare issues that emanate from MNCs expansion activities. The development and inclusion of this book into the analysis offer an opportunity for the review to examine and establish the external issues affecting and implicating on global business expansion activities. Moreover, the book offers an analysis of rational decisions and approaches that a majority of the businesses on the global platform apply in order to mitigate and reduce the overall negative implications of MNCs expansion strategies.
Such an evaluation will enable explain the operations and strategic strategies developed by the selected company in expanding to diverse global markets. Through this approach, the analysis will focus and analytically evaluate the approaches applied by Coca-cola in relation to international market environments. 2. OECD, 2010, Annual Report on the OECD Guidelines for Multinational Enterprises 2010: Corporate responsibility: Reinforcing a unique instrument, OECD Publishing. Unlike in the traditional globalization platform that relied and was based on the concept of the capitalism framework operations, the current globalization platform is different.
In this case, the global market has changed with the evidenced increased controls and regulations by respective global governments. In this regard, classified under the new rules of globalization, the OECD developed an operational framework through which subscribing nations would base their regulations and controls of the MNCs in their economies. In particular, the regulations control issues in human rights, social responsibilities as well as environmental control.
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