The paper "Janine Allis, Founder of Boost Juice" is a great example of a business case study. Janine Allis 49-year-old mother is the pioneer of Boost Juice, which has recorded great success in the retail industry. She is a mother of four and married to Jeff. She engaged in business at an early of 17 years which played a major role in shaping her leadership and entrepreneurial skills. Her husband has played a greater role in the success of her business since they work together. The boost juice came into existence in 2000 as a result of his trip to the US where she came across juice and smoothie vending growing steadily (Boost Australia, n.d. ).
On arrival home, she studied the environment and realized that the market lacked healthy fast food. The market niche pushed her enthusiasm to develop a different business concept that will enable her to gain customer loyalty by providing unique services. She developed her business model basing on ‘ love life’ thinking. Her adventurous character has earned great business success stories first from discovering a gap in fast food line to the creation of internationally recognized boost juice. Janine has a healthy lifestyle which enables her to balance between family and business without getting stressed.
She does yoga five days a week and plays surfer and tennis. The lifestyle shows that love of healthy living did not begin with Boost Juice but prior which helped her to notice the gap through observation of the US retail market (Boost Australia, n.d. ). Janine has won various awards due to her exemplary management and leadership skills. The awards received are associated with her achievement through boost juice leadership.
The boost juice gained market popularity of 95% in the first five years, and the trend is expected to grow at the rate of 20% yearly. The annual sales of boost juice are estimated at 250 million dollars and have 400 stores in 12 countries (Allis, n.d). She has acquired several stores which make boost juice accessible to several markets. She has been a director of Hawthorn Football Club thus moulding her leadership skills (Church and Waclawski, 1998). The awards are summarized below; Year Awards 2015 Franchise Hall of Fame Inductee, Australian Established Franchisor of the Year, Excellence in International Franchising, Excellence in Women’ s Leadership: Victoria, Business Award and Honorary Member (Allis, n.d) 2012 Australian Export Heroes Award 2011 Finalist-Fast 100 2010 International Franchise Award 2007 Franchise Award from National Retailers Association Awards. 2005 The Woman of the Year in Franchising and Franchisor of the Year Award – Victoria from PwC (Allis, n.d). 2005 International Women’ s Award – Finalist, Women in Franchising-Finalist, and Franchisor of the year-Finalist (Allis, n.d). Janine Allis Leadership approach Janine possesses several leadership skills demonstrated in her journey to Boost Juice success.
First, the ability to spot the need for healthy fast food retail shops acts as proof of situational leadership characteristics.
According to Hersey (1985), situational leaders developed by Kenneth Blanchard and Paul Hersey are those individuals who try to influence others by adjusting the leadership approach to meet the needs of his/her followers. Janine ability to spot the need for healthy fast food retail in Australia has shifted the attention of most food outlets approach. The prior inception of boost juice, the retail food outlets concentrated on junk food which posed a health problem to consumers and failed to meet customer satisfaction.
The act of spotting the need and stepping up to meet the need shows Janine situational leadership prowess (Dunn and Dunn, 1983). Secondly, Janine exemplifies transformational leadership skills. According to Carmeli, Atwater, and Levi (2010), the transformational leader draws her/his leadership skills through passion and energy in everything they do. These kinds of leaders care about stakeholders and have a great appetite to succeed. Janine had a great passion for having a healthy lifestyle thus propelling her interest in opening retail stores dealing with healthy fast food.
Also, her ability to work with more than 7,000 employees across 12 countries shows great leadership skills which are echoed by Hawkins (2011), since the book assumes that transformational leaders get other inspired, develop clear vision and mission, and inject individuals with enthusiasm and energy. The examinations of Janine transformative leadership can be broken into four stages explained in Hawkins (2011) book include;
Allis, J 2016, About Me | Janine Allis. Available at: http://www.janineallis.com.au/about-me [Accessed 30 Apr. 2016].
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