The paper "SWOT Analysis of KFC Australia" is a perfect example of a business case study. Without much regulation in the Australian fast food industry, many international restaurants have since joined this market causing the intensification of competition (IBISWorld 2014). The changing consumer needs and health issues have made it difficult for fast food companies to satisfy such demands. As such, companies are now spending most of the time doing research on how to meet those demands. IBISWorld (2014) contends that even the company which has been known for the fried chicken like KFC Australia has had to shift to healthier foods.
The Australian fast is rapidly moving shifting to healthier is the success of the company could be measured by how effective it has managed to meet its consumer needs (Smith 2011, p. 612). KFC Australia is not being left behind since it intends to introduce a new product into the market. Based on this information, this report analyses KFC Australia’ s SWOT identifies and describes a target market into which the company can introduce a new product. 2.0 SWOT Table KFC Australia's capacity to remain as the second-largest fast-food company in terms of market share can be attributed to its internal environment and insatiable desire to control the external environment (KFC Australia 2014).
This involves the manner in which customer service is managed by the customer service representatives and the top management who are renowned for their capability. The management team has an avid obsession to enhance efficiency so as to get a market advantage. To completely understand the KFC Australia business environment, a SWOT analysis is conducted. Strengths Weaknesses KFC Australia is a strong brand with Large customer base with high product loyalty Several products Effective marketing and advertising Strong trademarks menus effective intellectual property (11 herbs and spices) food with high-fat contents large restaurant network which is not easy to control rigid to economic changes cultural diversity Poor environmental management Opportunity Threats Developing a new brand Adding new vegetarian and healthier foods Establish home delivery Embrace new technologies Environmental conservation and CSR Competition from major market players Consumer and health consciousness Foreign currencies fluctuations Sustaining market leadership
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