Essays on Kentucky Fried Chicken Corporation SWOT Analysis Case Study

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The paper "Kentucky Fried Chicken Corporation SWOT Analysis " is a perfect example of a business case study. This report aims to highlight the SWOT analysis for Kentucky Fried Chicken Corporation (KFC). Further, the analysis will be used to make recommendations concerning the corporation’ s future action in order to remain competitive in business. To achieve this, the report will use a myriad of data resources such as company reports, academic journals, government statistics, books, newspapers and magazines. The findings depict that KFC has a great potential in expanding its market overseas, that is made use of the opportunities and reverses the weakness into strengths.

The report also finds out that KFC has a strong brand that has been in the industry for decades. Introduction Founded in 1952 by Harland Sanders, Kentucky Fried Children, commonly known as KFC, is the second-largest fast-food chain restaurant in the world after MacDonald’ s as measured using companies’ sales (Yum. com, 2014). Headquartered in Kentucky, in the U. S, KFC has over nineteen thousand outlets in one hundred and eighteen countries as of December 2014. Notably, KFC Corporation is a subsidiary of a renowned restaurant known as Yam Brands, which also owns Taco Bell and Pizza Hut fast-food chains.

As a young entrepreneur, Harland Sanders started from a humble beginning, whereby he sold fried chicken in his small restaurant that was by the roadside in Corbin, Kentucky. Later, Harland realized that the concept of restaurant franchising could be a great idea as it would expand his business and as such established the first franchise in Utah in February 1952 under the name “ Kentucky Fried Chicken. ” Ideally, KFC diversified the already hamburger dominated fast food industry through the introduction of fried chicken.

However, Harland Sanders did not own the company for long as the rapid expansion was overwhelming his aging and as such sold it to Jack Massey and John Brown: prominent investors (Yum. com, 2014). The company primarily sells fried chicken pieces, sandwiches, salads and wraps.  

References

Yum.com,. (2014). Yum! Brands - Defining Global Company that Feeds the World. Retrieved 12 April 2015, from http://www.yum.com/investors/addl_info.asp

Devi, P. S., & Ruby, T. T. (2014). A STUDY ON CUSTOMER SATISFACTION WITH SPECIAL REFERENCE TO KFC, ANNA NAGAR. International Journal of Retailing & Rural Business Perspectives, 3(2), 1027-1030.

Canak, N. (2006). YUM! Business Case Study. Shoyemi, A. O. (2014). Consumers' perception of international quick service restaurants in Nigeria: a case study of Kentucky Fried Chicken (KFC) (Doctoral dissertation, Dublin Business School).

Khan, M. J., & Ullah, I. (2009). To investigate Brand Awareness & Brand Image of KFC in Sweden.

Marketwatch.com,. (2015). McDonald's Corp.. Retrieved 12 April 2015, from http://www.marketwatch.com/investing/stock/mcd/financials/

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