Essays on Knowledge Organisation: Schweppes Australia Case Study

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The paper "Knowledge Organisation: Schweppes Australia" is a great example of a case study on management. Today’ s organizations require all kinds of knowledge. However, the information has to be compatible when it comes to the creation, storage, and re-use. In every kind of research, either corporate or academic the multifaceted nature of knowledge is often discussed. However, when the knowledge is obtained and organized, it can easily be used and accessed, when knowledge is acquired it must be stored in such a manner that it can be understood, indexed, accessed without difficulty.

It must also be cross-referenced, searched, linked, and usually stored for maximum benefit for the employees and other members of an organization. Thus, the organization of knowledge is the most important part of the entire knowledge cycle. In terms of an organization’ s intellectual capital, collective knowledge may be considered as their intellectual capital. As this kind of information is acquired from personal knowledge and other already existing organizational information resources, after arranging it, it is shared and then used or implemented by the employees- these at times even result in new information generated for the organizational memory (Hodge 2000). This report shall be based on the Scenario that you have just been employed as Information Manager of an imaginary research/study establishment either self-standing or as part of a larger organization.

And you recommend that the information content of such a portal should be organized formally, in this case, by implementing an all-encompassing corporate taxonomy based on a faceted classification from which a thesaurus would be generated. The organization which has been selected for the report is a soft drink company named Schweppes Australia.

Schweppes Australia produces its own products as well as for PepsiCo in Australia. They produce 7up, Sunkist, Monster Energy. Apart from this they also produce drinks of P& N Beverages which they have acquired. The drinks they produce are Cool Ridge, Spring Valley fruit drinks, and Fiji Water.

References

Aitchison, J., Gilchrist, A. and Bawden, D. (2000) Thesaurus Construction and Use: a Practical Manual, 4th edition (London: ASLIB)

Aitchison, J., Gilchrist, A. and Bawden, D. (2002).Thesaurus construction and use: A practical manual. 4th ed. Chicago, London: Fitzroy Dearborn Publishers, 2002.

Alani, H., Jones, C. and Tudhope, D. (2000) "Associative and spatial relationships in thesaurus-based retrieval". Proc. 4th European Conference on Research and Advanced Technology for Digital Libraries (ECDL2000), Lecture Notes in Computer Science (Springer), pp. 45-58

Bates, Marcia J. (1979) "Information Search Tactics". Journal of the American Society for Information Science, Vol. 30, July, 205-214

Beaulieu, M. (1997) "Experiments on interfaces to support query expansion". Journal of Documentation, 53(1), 8-19

Brooks, T. (1997) "The relevance aura of bibliographic records". Information Processing and Management, 33(1), 69-80

Cross, P., Brickley, D., Koch, T.(2000): Conceptual relationships for encoding thesauri,

classification systems and organised metadata collections and a proposal for encoding a core set of thesaurus relationships using an RDF Schema. Available in: http: //www.desire.org/results/discovery/rdfthesschema.html,  

Davies, R. (1996) "Thesaurus-aided searching in search and retrieval protocols". Proc. 4th International Society of Knowledge Organization Conference (ISKO 1996), Advances in Knowledge Organization, 5, edited by R. Green (Frankfurt/Main: Indeks), pp. 137-143

Hodge, G. (2000) Systems of Knowledge Organization for Digital Libraries: Beyond Traditional Authority Files, The Digital Library Federation Council on Library and Information Resources http://www.clir.org/pubs/abstract/pub91abst.html

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