Essays on Leadership - Richard Branson Case Study

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The paper 'Leadership - Richard Branson" is a good example of a management case study. Leadership is concerned with influencing a group of people to carry out a certain task with an aim of achieving a specific organizational objective. There is a general agreement that for one to exercise good leadership, then one must have relevant experience, must be committed and most of all have the ability to interact and work harmoniously with others for the common good of the organization (Daft, 2005). It is true to say that good leadership is a product of a never-ending cycle of training, systems of education as well as gaining the relevant leadership experience.

According to studies, the foundation of a good leader is one that has a strong personality as well as a devotion to fulfill the aspirations of the people they lead and the organization at large (Darling et al 2012). From an employee point of view, a good leader is one whose actions influence the attainment of the origination’ s objectives and at the same time takes care of the welfare of the employees.

Leadership is about making use of the available limited resources in making sure that the goals of the organization are met and at the same time individual stakeholder objectives are achieved (Bischoff, 2007). This report aims to use the leadership theories to critically analyze and evaluate the leadership of Sir Richard Branson the founder and proprietor of Virgin Atlantic and approximately two hundred other companies that he has an interest in all over the world and how his leadership skills have enabled him to become one of the greatest business magnates in the world.

The report will also have a recommendation on what should be done better if I was in Sir Richard Branson’ s position in order to gain the trust of the followers and achieve greatness. The report is going to look at the early life of Richard Branson and how he rose to become a great leader. It will also look at the leadership theories that Richard is associated with. Leadership Analysis Leader Sir Richard Branson and Situation Context Sir Richard Branson was born on 18th July 1950 in England to Edward and Eve Branson.


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