The paper "Leading Organisational Change at Bessington Trading and Sons" is a good example of a management assignment. Many reward systems such as sick leave, holiday pay, numerous reward system, child minding facilities for workers that were from the working poor and better pay attract more workers to the industry (Bell 1974). Change process needs to be adopted step by step For the change process to be successful and avoid resistance it needs to be adopted slowly and workers at all levels included. The management needs to have experience and involve the board members in decision making to ensure the success of the change process. Modija’ s son and daughter had the knowledge but lacked the management experience and they did not do enough research before making the final decision and this led to the devaluation of the company (Bell 2004). Customers are royal to already known brands Tommy noted that BTS could take advantage of their name to build new relationships with retailers and designers. What is happening between growth and change in BTS (Bessington trading and sons) According to Greiner (2009), an organization’ s past determines the management strategies that are important for the future success of the organization.
He explains that during change, an organization undergoes a number of stages such as the stage of evolution and the stage of the revolution. In the case of BTS, the stage of evolution is where it was under the management of George Bessington himself when he implemented strategies that he learned while he worked in the textile industry in Australia. The stage of revolution is where BTS was under the management of Bessignton’ s son, Modjo and his grandson Tommy.
This is the stage where the company underwent changes in strategies of performing tasks and management of activities of the organization. For instance, it is observed that Tommy and Khadija came up with the idea of making designer fabrics rather than buying them from established brands such as JC penny, Benetton, Nike and Wal-Mart. Greiner states that during the revolution stage of an organization, it cannot be assumed that the growth will be linear. There are a number of challenges that the organization has to cope with. In the case of BTS, it had to cope with challenges such as the willingness of the Board to accept the new strategy of operations in the company, a reduced number of staff and restructuring the management to achieve cost efficiency.
In addition, the company was faced with the challenge of producing both the old lines of products and the new lines so that it could transition well from the old methods of production to new methods while ensuring it benefits from income of its operations. It was also faced with the challenge of tackling competition so that its survival could be assured. Furthermore, Greiner states that during the growth of an organization, it undergoes various phases such as the creativity phase, direction phase, delegation phase, coordination phase, and collaboration phase.
In the creativity phase, the management has to come up with strategies that ensure the sustainability of the organization such as being technically oriented and control of activities that are focused on the sales of the new products. BTS underwent this stage when the strategy of Bessington was implemented in the sales of its cotton and wool fabrics to customers in Indonesia.
The phase of direction was experienced when the Board tried to continue implementing the old strategy that was implemented by Bessington himself. The Board was adamant to abandon the old strategy and challenged Tommy and Khadija for suggesting a new strategy. Greiner explains that during the delegation stage, much of the tasks are given to employees such as directors and top executives tend not to participate in most affairs of a business. In the case of BTS, it is observed that most decisions were made by the Board and the entrepreneurs were not involved in most activities such as determining the strategy that needs to be implemented during the production of its cotton and wool fabrics.
Furthermore, Greiner explains that coordination is a phase that involves formal systems in which objectives of an organization are achieved. For instance, it the case of BTS, it is found that the Board engaged in meetings to determine the suitability of the proposals made by Tommy and Khadija despite the fact that they did not assent to it.
The last has suggested by Greiner is collaboration. he is where the management creates interpersonal relations and social control. He explains that this phase is usually difficult to achieve for those experts who are accustomed to old methods. In the case of BTS, it is found that the Board was accustomed to old methods of production and did not agree to the suggestions of Tommy and Khadija. Consequently, BTS did not achieve this phase of evolution.