The paper "Leveraging Information Technology - Equity Bank in Kenya " is a good example of a marketing case study. To surmount the challenges that face any organisation it is important to embrace information technology. Consistent and reliable information that is both useful to customers and stakeholders require an investment in technological infrastructure. The competitive market in which business enterprises operate also requires embracing of Information Technology to ensure comparative advantage and profitability by the organization. The management decision in facilitating the use of technology in its operation is very important.
Any change of the organization culture to technologically oriented processes and systems requires a bulk of the company financial resources, the goodwill of the company management is thus very vital in any change of the organization frameworks. Equity Bank in Kenya has made a key milestone in embracing technologically oriented operations. This has resulted in its greater growth and profitability becoming a seasoned competitor of highly ranked commercial banks. The report seeks to analyse its IT operations to see how it has gained leverage in the market. INTRODUCTION Every business enterprise especially banks face a lot of direct competition from the rival.
Strategies geared towards leveraging the IT system thus becomes pivotal are sustaining a competitive advantage. IT leveraging is a strategy in isolation however this should be blend with other modes like enhancing managerial skills to ensure the profitability of the organization. In the beginning, the organization often faces the bigger challenge of establishing an IT infrastructure that is very important for realizing a successful business strategy (Yourdon, 2009). It is not only the use of IT in the corporate operation of the activities that are important currently, far much better is the need of the organization to use information technology as an e-business initiative (Ould, 2005).
I will look into a case study of Equity Bank which has its corporate offices located in Kenya, Africa. The bank has had phenomenal growth and exemplary performance in the banking sector. IT leverage has been an advantage to the bank in marketing its product and realizing a continuous growth over the years. The bank has been a worthwhile vehicle for socio-economic transformation of the people in this developing country.
By the end of the year 2010, the bank had over four million bank accounts which translated into over 50 per cent of the bank accounts in the country. This is a great achievement bearing in mind that in 1999 the bank had only 46,000 customers and within a decade came to pose a great challenge to internationally recognised banks like Barclays and Standard Chartered. This bank has attracted global recognition due to its exponential growth, drawing numerous accolades both inside the country and internationally. It was recognised in the year 2010 as the best microfinance Bank of the Year in Africa, awarded the Best Performing A100 Company in Africa by the Africa Investor Series Awards, recognised as the 2009 African Business of the year by the Commonwealth Business Council and many more accolades.
The analysis of IT business strategy is important in interrogating the extent of its effect in the greater growth of the company.
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