The paper "An Analysis of the Reputation Management of the Abu Dhabi Police amongst the Expatriate Community" is an excellent example of a research proposal on management. The purpose of this proposed study is to assess the effectiveness of the reputation management practices of the Abu Dhabi Police department (ADP) in the context of the perceptions of the expatriate community in Abu Dhabi. The primary research will take two directions: First, a content analysis of public relations communications from the ADP – those issued directly and through secondary media sources – will be conducted.
Second, a series of in-depth interviews with a number of residents representing a cross-section of the expatriate community in Abu Dhabi will be conducted, and their impressions analyzed. The expected deliverables of this research are conclusions qualitatively describing the effectiveness of the ADP’ s reputation management practices, and recommendations on how those practices may be improved or refined. The value of this proposed study comes from its relevance – Abu Dhabi has a very large population of foreign nationals, far larger, in fact than the native Emirati population – and from the gap in existing research; very little research appears to have been done on corporate reputation management for public sector organizations of any kind, and none has been done in the context of the police organization in Abu Dhabi, or elsewhere in the United Arab Emirates. Literature Review: 1.
BackgroundAbu Dhabi is the capital and largest of the United Arab Emirates (which include Abu Dhabi, Ajman, Dubai, Fujairah, Ras al-Khaimah, Sharjah, and Umm al-Quwain), and along with Abu Dhabi and Sharjah accounts for about 85% of the UAE’ s population, of which about 80% is made up of expatriate nationals, nearly all of whom are guest workers.
About 45% of the expatriate population are South Asian (Indians and Pakistanis), with Iranians and Arabs from other parts of the Middle East comprising about 30%, and Westerners (Europeans, Australians, and North Americans) making up about 5% of the population (Foley, 1999: 26).
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