Essays for “Literature review”

The Pricing Strategies, Promotional Strategies, and Supply Chain Strategies
The paper "The Pricing Strategies, Promotional Strategies, and Supply Chain Strategies" is a good example of a literature review on marketing. The marketing objectives set by Toyota Australia for its Aurion V6 include ensuring that average sales hit or reach 75,000 cars by 2014 and aiming to raise local customers by the specific percentage by the end of 2014 in terms of creating a new product.…
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Morocco and Other Cities as Important Spaces to Practice Consumption and Construct Identity
The paper “Morocco and Other Cities as Important Spaces to Practice Consumption and Construct Identity" is a fascinating example of a literature review on social science. Consumption has emerged as a major theme in the modern debates both in the humanities as well as in the social sciences. As a result, every issue in society seems to have an association with the ability to consume.…
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Marketing as a Practice
The paper "Marketing as a Practice" is a good example of a literature review on marketing. Marketing as a practice has concentrated on consumer sovereignty and consumer needs satisfaction and profits to shareholders with little concern given to the protection of societal interest for this is deemed to be the responsibility of the government (Crane & Desmond 2002).…
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Organisational Culture and How It Is Expressed within Organisations
The paper "Organisational Culture and How It Is Expressed within Organisations" is a great example of a literature review on management. Organizational culture is central to the overall performance of an organization. It is widely recognized that the leadership of an organization plays an important role in developing the cultural values of an organization.…
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Coors Breweries - Value Added Marketing and Its Related Strategies
The paper “Coors Breweries – Value Added Marketing and Its Related Strategies" is a fascinating example of a literature review on marketing. Baye and Nelson (2001) give an overview of the history of the brewery by arguing that William Bass laid down the foundations of the Bass brewery in the UK in the year 1777.…
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Coke, Budweiser and Nike - How Brands Become Icons
The paper “Coke, Budweiser and Nike - How Brands Become Icons" is a thrilling example of a literature review on marketing. Branding is one of the key strategies often employed by businesses to capture the attention of consumers. Consequently, brands are all over and thus, they have become a familiar part of many people’s lives.…
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What Benefits Are There for Internet Marketers Using Google Plus
The paper “What Benefits Are There for Internet Marketers Using Google Plus?" is a motivating example of a literature review on marketing. Marketing has been perceived as being part of everyday life. This is based on the fact that each and every commercial enterprise and majority of non-commercial activities undertake some form of marketing.…
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Online Shopping and Traditional Shopping Behavior
The paper "Online Shopping and Traditional Shopping Behavior" is a good example of a literature review on marketing. There is a notable change in consumer behavior since the emergence of the internet in the world. This development is beneficial to various businesses in the world, as they can now reach a global market.…
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The Effectiveness of Social Media Marketing, Managing Brands in Social Media
The paper “The Effectiveness of Social Media Marketing, Managing Brands in Social Media" is a spectacular example of a literature review on marketing. This chapter will review the pertinent literature to provide a background to the research questions of this study, to clarify the underlying theoretical and practical concepts of social media marketing and brand management.…
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E-Customization Approaches, Their Differences from Traditional Mass Customization
The paper “E-Customization Approaches, Their Differences from Traditional Mass Customization" is a persuading example of a literature review on marketing. In the age of technological innovation and creativity, the marketing of consumer goods has shifted from mass production to mass customization and more recently to e-customization.…
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The Role of Materialism and Religion in the Spread of Global Consumption
The paper "The Role of Materialism and Religion in the Spread of Global Consumption" is a good example of a literature review on marketing. It is evidently clear from the discussion that a focus on global consumption reveals varying trends across various regions, cultures, social classes and religions across the globe.…
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Vulnerabilities That Drive Customer Defection and Development of Temporal Models to Predict Customer Defection
The paper “Vulnerabilities That Drive Customer Defection and Development of Temporal Models to Predict Customer Defection" is a convincing version of a literature review on marketing. Evidence has shown that customers who seem to be contented with the service provider most often than not end up defecting. The service provider cannot be at peace with the existing number of customers.…
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How Sweatshops Are Good for the Poor and Why Are Anti-Sweatshop Movements Not Interested in Stopping the Trade in Developing Nations
The paper “How Sweatshops Are Good for the Poor and Why Are Anti-Sweatshop Movements Not Interested in Stopping the Trade in Developing Nations?" is a spectacular example of a literature review on human resources. Sweatshops are places of employment that offer low pay, inflexible working conditions as well as long working hours.…
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Moorillas Strategic Positioning Market Plan, 8 Microbrews on Draft Bottled, Alcoholic Drinks, Coffee, Espresso Snacks and the Cappuccino
The paper “Moorilla’s Strategic Positioning Market Plan, 8 Microbrews on Draft Bottled, Alcoholic Drinks, Coffee, Espresso Snacks and the Cappuccino" is a wonderful example of a literature review on marketing. In Sydney, the market for alcohol products has grown to over $15 billion on an annual basis. …
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Brand Growth Strategies
The paper "Brand Growth Strategies" is a brilliant example of a literature review on marketing. Imagine the world all around. Everywhere one turns his head, brand names pop up for one to consider, buy, and make part of one’s life. Daily one sees images of such products as Coca-Cola products, Nike, Wal-Mart, McDonald's, Starbucks, and others.…
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Cause of Various Mobile Phones Consuming for Students

The paper "Cause of Various Mobile Phones Consuming for Students" is a good example of a literature review on marketing. Brand Preference and Advertisement - The primary source of the knowledge a consumer gets about mobile phones is from their own experience, word of mouth and advertisements. Advertisements help brands make consumers more brand loyal by making them less price sensitive.

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Effective Brand Development and Management
The paper “Effective Brand Development and Management" is a potent example of a literature review on marketing. Branding which started out a simple component in the marketing strategy with its focus in the advertising activities has now developed into a process that integrates overall organizational effort into delivering differentiated customer value.…
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Recessionary Position: Branding Attitudes Of UK Automobile Consumers
The paper "Recessionary Position: Branding Attitudes Of UK Automobile Consumers" is a good example of a literature review on marketing. Branding is one of the key factors that can be used to capture the attention of consumers during times of recession. Relationships with customers must be rebuilt if companies are to move forward and take advantage of the opportunities for rebuilding the economy.…
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Brand Impact on Perceptions and Purchasing Intentions
The paper "Brand Impact on Perceptions and Purchasing Intentions" is a worthy example of a literature review on marketing. The brand name is the identity given to a certain specific product, service or business. A brand can be in the form of a name, sign, symbol, color combination or slogan that differentiates on product, service or business from another one.…
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The Role of Materialism and Religion in the Spread of Global Consumption or Brands
The paper "The Role of Materialism and Religion in the Spread of Global Consumption or Brands" is a wonderful example of a literature review on marketing. In the past, purchasing expensive items was seen as a kind of extravagant consumption behavior. In fact, buying such goods was a preserve of individuals holding top leadership positions in society (Budiman & O’Cass, 2007).…
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Integrated Marketing Communications at the Hilton Hotel Chain
The paper "Integrated Marketing Communications at the Hilton Hotel Chain" is a good example of a literature review on marketing. Integrated marketing communications (IMC) is “a concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products”.…
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Direct Marketing, Social Media, Owned Assets, Sales Promotion, Public Relations, and Paid Ad as Parts of Integrated Marketing Communication
The paper “Direct Marketing, Social Media, Owned Assets, Sales Promotion, Public Relations, and Paid Ad as Parts of Integrated Marketing Communication" is a delightful example of a literature review on marketing. According to (Clow & Baack, 2012) IMC is a collective term applied in the market campaign which uses both traditional and non-traditional elements of communication.…
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Marketing Professional Practice - Ethical Issues Facing Non-Profit Making Organizations
The paper “Marketing Professional Practice - Ethical Issues Facing Non-Profit Making Organizations" is an intriguing version of the literature review on marketing. “Non-profit making organizations (NPO)” are business entities that do not allocate their surplus returns to their shareholders or owners.…
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Effective Change Management - Cultural Web, Corporate Culture Rigidity
Contemporary management practice Change management Change management involves many different initiatives inclusive of personnel reorganisation, resource re-allocation, work team redevelopment or new systems implementation that transform an…
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Accounting Firm Survive Recession
Accounting Implication in Global Crisis Article 1 - Helping your clients and your Accounting firm survive recession. The article describes how an accounting firm can survive and succeed during recession times. Author explains that during the…
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