The paper "E-Grocery Retailing" is a great example of E-Commerce coursework. It has been seen that in e-grocery retailing, the success would be dependent on linking logistics with marketing. ( Holstrom, 2001) Marketing and logistics should be planned hand-in-hand in all phases of development. The e-grocery retailing for survival should not be copying the traditional retailing to the Internet. There has to be the creation of competitiveness that should be created by using the power of the Internet and the home delivery model and that has to be used for developing new value for the service that has been offered to the customers.
The e-grocery will be the perfect method for developing unique healthy good relationships with consumers. The e-grocery retailing should be used for integrating consumers to its information systems and would be bringing daily groceries to their doorstep. The e-grocery would be having the advantage of less cost, and it can have the advantage of not being positioned in multiple retail locations. There can be an advantage in the form of less or zero rent, parking charge and property costs.
There would be better management of inventory from the e-grocers and there would be a chance for the reduction of inventory holding costs from the side of e-grocers and there would be the additional advantage of increased or high inventory turnover costs. The additional advantage of these is the fact that the e-grocers would be having less spoilage of products and there would be fewer lead times that would be happening from the producer to the consumer and there has been a key advantage of selling more perishable products. The e-grocers would be the best persons to have the additional advantage of collecting consumer buying habits and preferences. The e-grocers would be bringing around a high growth for the industry and there have been much-voiced concerns over the diminishing of doing sales spontaneous and that has been countered by the growth of Amazon. com that had helped the growth of online sales by innovative marketing.
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Ring, L.J. and Tigert, D.J., 2001, ``Viewpoint: the decline and fall of Internet grocery retailers’’, International Journal of Retail & Distribution Management, Vol. 29 No. 6, pp. 264-71.
Holstrom, 2001, ``Physical distribution considerations for electronic grocery shopping’’, forthcoming in the International Journal of Physical Distribution and Logistics Management, online www address:
Morganosky, M.A. and Cude, B.J., 2000, ``Consumer response to online grocery shopping’’, International Journal of Retail & Distribution Management, Vol. 28 No. 1, pp. 17-26
Punakivi, M. and Saranen, J. ,2001, ``Identifying the success factors in e-grocery home delivery’’,International Journal of Retail & DistributionManagement, Vol. 29 No. 4, pp. 156-63.
Lee, L. ,2003, Online grocers: Finally delivering the lettuce, brick-and-mortar chains are finding profits in cyberspace. Business Week, April 28, 3830:67.
Kumar, N. ,2001. Online grocers take stock. Business 2.0 (U.K. Edition), March 29, pages 46,52.
Maddali, P,2003, Tesco in 2003 case study. ICFAI Knowledge Center, Reference No: 15-03-06-08, http://www.icfai.org/ikc/main/Articles/padmini/tesco.PDF
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