The paper "E-Retailing Services Approved by the Australian Government" is a great example of management coursework. The consumer interests have changed and point and click way in terms of buying or selling products has taken the internet to a new level of the economy, even in case of products or services that were once considered to be only a part of a strict traditional practice like retailing. The growth in these sectors is fueled so high that a new term of e-tailing for retailing has been coined. While the common perception is that all products can be had from shops; however, when a hypermarket is looked at having thousands of products from hundreds of categories, one generally forgets how all those products are there in the first place.
Consumers even expect products to be available to be on the day of their launch, simply at the click of a mouse; clearly indicated that consumer perceptions about buying have changed. Patience to wait for a new launch, get served by it and ultimately satisfied has reduced drastically. The customers’ perception of retailing and buying expectation hasn’ t changed on its own but has altered because the supply logistic system has been transformed in recent years (Sparks, 1998). Logistics management has taken over the physical distribution of materials and their management, and the whole structure and functioning of the supply chain have changed (Jones, 2002).
Online retailing has actually done away with holding inventory and stock in the warehouse which was considered to be a very expensive proposition involving, in the first place, huge costs of building warehouses, operating and maintaining them. Not only that it, again, involves high costs are incurred since a number of vehicles are used to ferry the products from factories to warehouses and from warehouses to shops.
Online retail store logistic is based on a simple logic that they lower product costs and add value to time and place utility. Online retail logistics derives its strength from factors like cost, retailer and consumer change and service requirements, since; otherwise, expenditures on logistics can be exorbitantly high if they are not controlled in the correct manner (Fernie, 1990; Fernie and Sparks, 1998). The most worrying factor is that if the stock doesn’ t sell, it stand chances of becoming obsolete. Online retailing offers a value proposition in terms of becoming a single-source solution for the every-busy consumer of today.
This is because online retailing doesn’ t provide only products but also as much information about the same as one would need. Innovation adds further value to this proposition. For example, certain grocery websites give the customer an option for a recipe preload, which means they can load a recipe on the website, click for results and order a matching recipe that comes in the results.
Traditional stores do not offer this facility since they can’ t, and nor can they make for a customer his or her customized weekly shopping lists or shopping aisles that are personalized. Stored weekly information from a customer on an online retailing facility make shopping the same or other products next week easier, less cumbersome and a lot time-saving. Though, it cannot be denied that there can be exceptions in rules.
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