The paper “ Channels for Resolving Fluctuating Demand of Products in E-Commerce - with a Bias on Online” is a convincing variant of the research proposal on e-commerce. The paper contains a detailed research proposal on causes and channels for resolving the fluctuating demand of products in e-commerce with a bias on focusing on online shops/websites. Fluctuating demand is not a new concept since it already occurs in traditional commerce. However, the aspect of internet and technology incorporating into the business world brings further competition and alternatives shopping sites for buyers across the world in an easy way.
Fluctuating demand in e-commerce produces devastating effects some of which business can stand in operation. The research seeks to establish the causes so as to identify channels that can be improved to enhance online retailers’ competitiveness. The proposal intends to look further into the inefficiencies of the e-commerce applications, their usability, design, and features, which retailers and customers interact with to perform their transactions. The proposal’ s literature section identifies a few of the causes and stress on the need for application re-engineering to enhance business competitiveness and attract customers.
The paper further explains the methodology and ethical issues associated with the research. Keywords: Retailers, E-commerce, business, customers, supply chain, online shops, transaction, marketing, MethodsThe rationale of the researchThe development in technology and internet service has over the past two decades provided employment and shopping opportunities for society. The internet space is now a home for numerous online businesses that contribute a substantial portion of the distinguished national retail sales. Sales, marketing, purchase, and ordering activities among others are been handled in E-commerce, which avails easy shopping and business between clients and suppliers.
However, though e-commerce is on the rise globally, you have to admit that e-commerce is capital intensive operations and have in the past been experiencing volatile customer demands. Some of these fluctuations could be immediate or occur gradually affecting the profitability and rate of return.
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