Essays on Contribution of the Operations Management Department in McDonald Case Study

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The paper "Contribution of the Operations Management Department in McDonald" is a perfect example of a case study on management.   McDonald Corporation is termed as being the world’ s largest chain in the selling of hamburger and it operates as a fast-food restaurant. It is said that the company serves as least 68 million customers on a daily basis in 119 countries all over the globe. The company began its operations in 1940, and it was marked by an opening of a restaurant by two brothers Maurice and Richard McDonald in San Bernardino, California.

In the year 1948, they introduced a speedy service system that furthered the ideologies of the modern fast-food restaurants that had been put in place and in practice in about two decades earlier by white castle hamburger chain (McDonald History 2012). The original amulet for the company was a man who had a chef’ s hat of top of a hamburger shaped head and his name was Speedee. He was later replaced with Ronald McDonald in the year 1967 when the organization was filing for a trademark and an amulet became a clown shaped man who had puffed out costume legs.

Current McDonald dates its foundation on the opening of a franchised restraint by Ray Kroc, he later purchased the equity owned by the McDonald brothers and it is him who has led to the organization's worldwide expansion. With its expansion to the global market, the company is usually viewed as a mark of globalization as well as the spread of the American way of life (McDonald History 2012). The prominence of the company has made it a core topic in the debates when it comes to issues related to corporate ethics, obesity as well as consumer responsibility. Contribution of the operations management department in McDonaldManaging an organization with a prominent global presence such as McDonald's seems to be an enormous task.

Consequently, the management of its day to day operations seems to be a major challenge and thus communication and information technology requirements as well as infrastructure ought to be put in place. The operations department at McDonald's plays a crucial role and contributes a lot to the organization's success. In relation to this, the department ensures that quality is provided at all times (Bamford and Forrester 2009).

McDonald's is fully committed to offering the highest quality of food as well as service to its customers.

References

Aarnio, T, & Hämäläinen, A 2008, 'Challenges in packaging waste management in the fast food industry', Resources, Conservation & Recycling, 52, 4, p. 612

Bamford, D & Forrester, P 2009, Essential Guide to Operations Management: Concepts and Case Notes, New York: John Wiley & sons.

Barnes, D 2008, Operations Management: An International Perspective / David Barnes, n.p.: London: Thomson

Burtonshaw-Gunn, S 2010, Essential Tools for Operations Management: Tools, Models and Approaches for Managers and Consultants, New York: john Wiley & sons.

Collier, D, & Evans, J 2007, Operations Management: Goods, Services and Value Chains / David A. Collier, James R. Evans, n.p.: Mason, Ohio: Thomson South-Western.

Derdak, T & Pederson, J 2004, "McDonald's". International directory of company histories. 67 (3rd Ed.). New York: St. James Press.

Hill, A, & Hill, T 2012, Operations Management / Alex Hill & Terry Hill, n.p.: Houndmills, Basingstoke, Hampshire; New York: Palgrave Macmillan

Hill, T 2005, Operations Management / Terry Hill, N.P.: Houndmills, Basingstoke, Hampshire; New York, N.Y.: Palgrave Macmillan

McDonald History 2012, History of MacDonald. Available at

Reid, R, & Sanders, N 2005, Operations Management: An Integrated Approach / R. Dan Reid, Nada R. Sanders, n.p.: Hoboken, N.J.: John Wiley & Sons

Russell, R, & Taylor, B 2005, Operations Management: Quality And Competitiveness In A Global Environment / Roberta S. Russell, Bernard W. Taylor III, n.p.: Hoboken, NJ: John Wiley

Slack, N, Chambers, S & Johnston, R 2009, Operations Management, New Jersey: Prentice hall.

Stevenson, WJ 2005, Operations Management / William J. Stevenson, n.p.: Boston; London: McGraw-Hill/Irwin

Thomson, D, & Shouse, E 2010, 'Clowning Around with Ronald: Notes on Detourning the McDonald's Marketing Spectacle', Text & Performance Quarterly, 30, 3, pp. 269-289.

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