The paper "Luxury Concierge Market in the UK" is an outstanding example of a marketing literature review. The Free Dictionary (2014) defines the concierge as either a “ member of hotel staff in charge of special services for guests or an employee in an apartment house who directs or carries out various services relating to the building or its tenants (Para. 3-4). Concierge services are therefore diverse and can include in-hotel/apartment services and arranging for hotel/apartment customers to seek services such as shopping, tutoring for their children, booking into theatres and/or restaurants, and finding exclusive consumer items such as jewellery as indicated by Urquhart (2012).
It is pretty obvious that luxury concierge services are often sought by the super-wealthy patrons, who do not mind splurging their wealth. According to Concierge Culture (2007), the wealthy have become wealthier in the last decade, their number has increased, and as a result, the quality and quantity of concierge-style services have increased. The providers of such services create the impression that they can help the wealthy manage their homes and/or their social lives. Ideally, concierge services create a less hectic life for the wealthy people by affording them more time, and generally letting their wealth ‘ do the work for them’ .
Resultantly, the wealthy people have more exciting lifestyles since they get to concentrate on things that they like doing and paying others to do the difficult jobs and perform the boring roles for them (Concierge Culture, 2007). Interestingly, the increased uptake of concierge services is not well documented in the literature. Most coverage on the issue is given by newspapers and magazines, which indicate the changing trends in consumer preferences.
Bowring (2012) for example found out that only 23% of apartment buildings in London offered concierge services. However, the author noted that concierge services would be readily welcome in many more apartment buildings. The foregoing means that there is a ready market for concierge services that are yet to be utilized.
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