The paper "Is it Possible to Convert Social Media Presence to Profit" is a good example of a marketing research paper. Social media sites can be described as virtual communities aimed at promoting and facilitating social interaction among members. They do this by giving a forum to post personal information and intercommunicate with users. It usually begins with registration to a site, followed by repeated visits to the site to interact with others strengthens one’ s networks. The majority of social media sites are open to everyone but some give certain parameters for membership such as age group or a certain group of people in the real world, or people in certain fields of work only.
Some of the more popular websites include Facebook, Twitter, LinkedIn, YouTube, MySpace, Bebo and Last. fm. Communication is accomplished via posting of blogs, messages, updates, streaming music, videos or files and chatting. Social media sites are subdivided into smaller, more focused groups such as Facebook which has groups to do with people’ s former schools, current occupations or interests. LinkedIn offers portals for people in the same or similar organisations or interest groups to congregate. Self-promotion by members of these sites is achieved when they post their personal profiles and interests whose data enables other users to decide whether they wish to interact with them or not.
Social networking has been criticised by some as a facilitator of stalkers and con artists and leads to invasion of privacy. These sites have been used by law enforcement and potential employees to glean information on their person of interest. Benefits of Social Media Utilising social media can be helpful in better understanding, responding and attracting the attention of specified audiences.
It can facilitate real-time mutual communication with individuals from within a portal of common interest. Social media is able to increase access to these audiences and better the accessibility to communication. It also helps in more active participation in the relationships between people, organisations and governments. There is also a larger scope to amend or refocus communication in an expedient manner should it prove necessary and makes cost-effectiveness of communication better in the long term. There is also increased speed in feedback and the ability to target the audience with a specific message (Semple, 2009). Social Media This is user-generated content online which is posted in order to be shared with others and provoke a response from them (Wright and Hinson, 2009).
It is one of the most common ways to interact socially globally in contemporary society (Wright & Hinson, 2009). Social media tools include message boards, Really Simple Syndication (RSS), Podcasts, photo and video sharing, blogs, Wikis, social networks and micro-blogging sites (Wright & Hinson, 2009). More innovative forms of social media are mapping and geotagging, which are location services.
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