The paper "PEST Analysis of Woolworths Holdings Limited" is a great example of a case study on management. Woolworths is one of the largest food retailers in Australia (Woolworths Holdings Limited [WHL] 2012). While dealing mainly in grocery products, Woolworths has over 3000 stores in major cities of Australia and employs more than 190 000 workers at different capacities (Steele 2012). It was opened first in Sydney in December 1924 with the name Woolworths Bazaar Limited; however, the middle name was later shed. By then, it was a small self-service store, one of the few kinds in Sydney.
It is believed that it is for this reason that the first store received large numbers of customers of all ages than it was initially expected. This led to various innovations and expansions in the later years of its development. Originally set to operate within Australia, it has now extended its stores in some of the neighboring countries including Tasmania, Western Samoa, Fiji, and New Zealand (WHL 2012). However, there have been various challenges amidst developmental strategies. This study focuses on the factors that have affected the Woolworths Growth and later suggest strategies to develop the company even more in the future.
The company’ s current external environment has been analyzed using the PEST and Porter’ s Five Forces Model analyses. Internal conditions are looked into using a combination of SWOT [(primarily) Strengths-Weaknesses)] and Value Chain Analysis. A combination of the two analyses helps to define the company's Threat-Opportunity index hand in hand with suggesting the possible strategies to involve Woolworth's sustenance and further development. The study finds out that Woolworths management has to reduce costs, provide various public services and fight to reduce selling prices to match those of major competitors such as the Cole-Myer, Franklins, and Aldi Stores among others (WHL 2012). EXTERNAL ENVIRONMENT Macro Environment; PEST Analysis In the political scene, Australia, the immediate environment for Woolworths, is largely a democratic nation (Quick Guide to Australian Political Parties 2009).
This means that most of the political decisions and/or public policies are highly influenced by the public (Quick Guide to Australian Political Parties 2009). Australia has two major political parties of almost equal abilities and/or popularity and therefore it is highly possible that there may be political overhaul (Quick Guide to Australian Political Parties 2009).
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