The paper "Reasons for a Business to Business Sales Person " is a perfect example of a business assignment. Motivation is one of the key factors that a salesperson or business needs to have to perform to its highest level. When a salesperson is motivated to reach a certain set of goals, he/ she will always ensure that the target is attained by the end of the given period. When this factor lacks in any business or salesperson, there will be a problem in achieving the targets. When the salesperson is not motivated, he/she will not keep up with the customers’ demands and hence will always fail to provide customers with the necessary information required to persuade them to buy the products of the firm.
Salespeople with this characteristic will always be resourceful to the company (Ryals, 2015). Time management Managing time is an essential component of marketing. According to Chase, (2012). When the salesperson or business does not keep consistent on the time of operation, there will be dissatisfaction from customers and hence chasing away potential customers. When there is a lack of consistency in the time of business operation, there will be a lot of problems between the business and its customers.
This will create a loophole for competitors to snatch away customers and hence the sales targets are not attained by the business. A salesperson who manages time well will have an added advantage since customers will be served at a consistent time thus satisfying their needs and finally, the business will achieve the sales target. Misalignment of goals and expectation When a business or a salesperson set certain goals, they should be realistic and achievable.
When goals are misaligned, there will be a problem of choice and preference in the business operation and personal life of a sales representative. When this exists in a business, there will be a lot of difficulties in dealing with the customers. This will create dissatisfaction among the customers and hence no sales are made when there is no customer. The sales target will not be attained if the expectations were to have the salespeople setting achievable and aligned goals.
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