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Essays on The Creation of a Remote Control Helicopter for increasing the Target Market for Aero Toys Company Report

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The paper "The Creation of a Remote Control Helicopter for increasing the Target Market for Aero Toys Company" is a great example of a report on business. The motivation behind the remote control Helicopter project was to expand the Aero Toys Company's target market. Developing the helicopter was drawn from the experience that there is a need to cater to a target market population that has not been captured before. The project selected a target market of children between the ages of 10-15. This was basically because the project acknowledged that children above the age of ten are very exploitative.

In addition, older children between the ages of 10-15 have not yet gained the experience of being exposed to a highly designed remote control helicopter. Thus based on the fact that within the contemporary market, parents are willing to buy their children toys, in addition, children have a great potential of influencing the type of toys their parents buy, the developed project of a remote control helicopter for children of the age of 10-15, is bound to capture the target market effectively essentially during the Christmas season. MethodologyThe project on the development of a remote control helicopter has been a marketing response project supported by the Aero Companies marketing department.

The Aero Company has provided technical expertise in order to ensure that that product is developed according to the required safety standards. This was ascertained by the technical experts ensuring that the developed design is incapable of presenting substantial harm or hazard to users. The project therefore introspectively ascertained that all the safety standards that are outlined by the Australian Toy safety Association (2012) are met.

This was undertaken by ensuring that the developed design and the material used for the construction of the helicopter were verified to be safe when used by children during their playtime. From the marketing perspective, this particular project was to expand the company’ s capabilities in terms of product innovation and development. Millennium Research Group (2010) highlights that innovation is basically an essential aspect of capturing a certain target market. The project introspectively addressed the issues of market expansion through product innovation.

References

Australian Toy Safety Association , 2012, Retrieved 26th May 2012.

Hately, M, 2011, Two Ways You Can Be More Innovative

Karyn, G, 2005, "Ground Truth" and the Importance of Market Research.

Karoal, R and Beebe, N, 2007, New Product Development For Dummies, John Wiley & Sons.

Millennium Research Group, 2010, Product Innovations driving market expansion, Millennium Research Group

Inwood, D, 1993, Product Development: An Integrated Approach, Kogan Page.

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