Essays on Tourism and Hospitality Management - McDonalds Assignment

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The paper "Tourism and Hospitality Management - McDonalds" is a perfect example of a finance and accounting assignment. McDonald's is the largest company in the world in terms of foodservice. It was started in 1940 by Dick and Mac McDonald’ s on 15th May 1940 in San Bernadino (California). It has the main head office located in the USA. The first McDonald’ s outlet was opened in 1955, Des Plaines, in the Illinois state. The company serves over 47,000,000 customers daily in over 31,000 restaurants it has globally in 121 countries, According to an interview that was conducted on 26th October with Frank McManus(McDonald's Australia vice-president, people resources) in McDonald’ s Australia’ s main office.

McDonald’ s Australia has 65000 employees, 760 restaurants and customers totalling 1.2 million daily. The restaurants offer a variety of food including fast foods, salads, pasta zoo, deli choice and low-fat muffins. He also commented that “ Training is the greatest secret to the success we have” . Even though these restaurants are basically franchises, all of them receive their food and their packaging from the same vendors who have already been approved.

This is no exception to the McDonald’ s Australia Ltd. The company considers itself a leading foodservice dealer throughout the world. It has received numerous awards for best performance in environmental policies, food quality as well as health and safety (Hoover’ s, 2009). What is the organization’ s activity or purpose for existence? MacDonald’ s is a food service company offering fast food services to various clients through its various branches located all over the world. The company mostly sells french-fries, hamburgers, desserts, chicken sandwiches, breakfast items, and soft drinks internationally. Other offers include salads, vegetarian items, wraps as well as a variety of localized fares. Who makes up their customer demographic? The company serves over 47,000,000 customers throughout its restaurants daily.

The products of MacDonald’ s are enjoyed by children, young people, young parents as well as the elderly.


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