Essays on Vision Consulting for Ventura Gym, New South Wales, Australia Research Proposal

Download full paperFile format: .doc, available for editing

The paper "Vision Consulting for Ventura Gym, New South Wales, Australia" is an outstanding example of a marketing research proposal.   Ventura Gym is located in New South Wales, Australia, and started its operations in January this year. It is a scientifically equipped gymnasium, has a well-trained staff, dietician, consultant and even a swimming pool. The gym was opened with an aim to reduce the obesity rate among the middle age group. It is an all-men gym to meet the health needs of the men who in their bid to build their careers generally ignore their health. The natures of services of the gymnasium include, but are not limited to providing all modern facilities to the men according to their body requirements.

The gym has well laid out plans for the men falling under different weight categories and their health requirements. They have prescribed the plan and diet according to their weight, health and body requirement. The gym is privately owned by Mr. Daniel who is ambitious to get the men particularly of the busy nature into the fitness regime.   Since it started its operations, it has 45 members but now would like to have more members as Mr.

Daniel included more space and bought new machines and increased the gym timings to permit more members to join. The gym targets a customer base of around 500 men in the first quarter following recommendations by Vision Consulting. Vision Consulting Proposal Vision Consulting is proposing a marketing strategy for Mr. Daniel’ s help in order to increase his customer base by encouraging more memberships and thus boost sales. The target is to have at least 500 men enroll in the first quarter after the proposal comes into force.

We are suggesting promotional strategies and recommendations which would be most effective for the gym keeping Mr. Daniel’ s budget into consideration. Besides our proposal also hopes to increase the network to get productive and useful contacts for future projects linked to the gym. Our proposal will entail establishing alliances with the corporate companies to attract customers, free offers to the new members, sending invitations through pamphlets, word of mouth publicity, providing different referral programs, advertising in newsletters and considering trainers as potential clients.



Allen, KR, 2009, Launching new ventures: an entrepreneurial approach, Houghton Mifflin Company, Boston, MA.

Booms, BH & Bitner, MJ 1981, ‘Marketing strategies and organisation structure for service firms’, in JH Donnelly & WR George (eds), Marketing Services, American Marketing Assn, Chicago, pp. 47–51.

Bates, M 2008, Health fitness management: a comprehensive resource for managing and operating programs and facilities, Human Kinetics, Lower Mitcham, South Australia.

Buttle, FA 1998, ‘Word of mouth: understanding and managing referral marketing’, Journal of Strategic Marketing, vol. 6, pp. 241-254.

Buono AF 2001, Current trends in management consulting, Information Age Publishing, Oxford.

Coffman, S, 2007, Successful programs for fitness and health clubs: 101 profitable ideas, Human Kinetics, Lower Mitcham, South Australia.

Contractor, FJ 2002, Cooperative strategies and alliances, Elsevier Science, Kidlington, Oxford.

Cooper, CL & Argyris, C, 1998, The concise Blackwell encyclopedia of management, Blackwell Publishers Oxford.

Ferrell, OC & Hartline, M, 2011 Marketing Strategy, Cengage Learning, Mason, OH.

Freedman, A & Zackrison, R 2001, Finding your way in the consulting jungle, Jossey-Bass San Francisco.

Fincham (eds), 2002, Critical consulting: new perspectives on the management advice industry, Blackwell, Oxford.

Gerson, RF, 1999, Members for life, Human Kinetics, Lower Mitcham, South Australia

Griffin, D, 2010, Business with a purpose: starting, building, managing and protecting your new business, Easy Brain Labs Inc.

Gronroos, C, 2007, Service management and marketing: customer management in service competition, John Wiley & Sons, Chichester, England.

Hutt, MD & Speh, TW 2007, Business marketing management:B2B, Cengage Learning, Mason, OH.

Knoote-Parke, A, 2009, Brand it purple: stand out in a crowd, A Brand it Purple Pty Ltd.

Maister, D 2005, ‘Professionalism in consulting’, in L Greiner & F Poulfelt (eds) 2005, Handbook of management consulting: the contemporary consultant: insights from world experts, Thomson South-Western, Macon, OH, pp. 23–34, retrieved 19 January 2010.

Oliver, R 1981, ‘Measurement and evaluation of satisfaction process in retail settings’, Journal of Retailing, vol. 57, Fall, pp. 25–48.

Poulfelt, F, Greiner, L & Bhambri, A 2005, ‘The changing global consulting industry’, (excerpt) in L Greiner & F Poulfelt (eds), The contemporary consultant: handbook of management consulting: insights from world expert, Thomson-South Western, Mason, OH, pp. 3–22.

(Patterson, PG & Spreng, RA 1997, ‘Modelling the relationship between perceived value, satisfaction and repurchase intentions in a business-to-business, services context: an empirical examination’, International Journal of Service Industry Management, vol. 8, no. 5, pp. 414–434)

Sims, R 1994, ‘Marketing to men’, Marketing News, vol. 28, no. 25, pp. 4.

Stokes, D, Wilson, N, & Mador, M 2010, Entrepreneurship, Cengage Learning, Andover, Hampshire.

Schon, D 1983, The reflective practitioner: how professionals think in action, Temple Smith, London

Shapiro, E 1995, Fad surfing in the boardroom: managing in the age of instant answers, Addison Wesley, Reading, MA.

Zeithaml, VA, Bitner, MJ & Gremler, DD 2009, Services marketing: integrating customer focus across the firm, 5th edn, McGraw-Hill/Irwin, Boston.

Download full paperFile format: .doc, available for editing
Contact Us