The paper 'Strategic Marketing Plan for Samsung Electronics Company' is a good example of a Management Case Study. This is a strategic marketing plan of Samsung Electronics Company is offering Samsung Galaxy S4 to the market. Samsung Electronics Company has recently become the most and leading competitor in the world of electronics. The plan will define three main objectives the will guide the implementation of all strategy. Industry analysis is very important therefore analysis of the industry in which the firm operates is really important. Porter’ s five forces have been used to assess the industry.
Among the rivalry in the market include Apple Family, Nokia, and Sony. The plan also focuses on macro and micro-level analysis in identifying the strategic challenges the firm perhaps will face particularly during the young stage of the product in the market. Market research that will be used is qualitative research and surveys since the data is collected from stakeholders through questionnaires and analyzed. Policies affecting product distribution, price, and promotion are as well discussed. S4 is a new product in the market with similar features with Apple phones.
Therefore, the relevance of differentiation and positioning strategy as the components of competitive advantage are discussed. Introduction This marketing plan is for Samsung Galaxy S 4, a product from Samsung Electronics Company. The contemporary world is composed of customers with pronounced needs in the field of technology especially in telecommunications and this has stimulated the Samsung Group to focus much on how to produce products that will effectively serve these needs. It is a decade now and Samsung Galaxy S 4 has profoundly accelerated the growth rate of the company (Samsung Electronics Company) from the best seller of the product. In January 2013, the company had a market capitalization of more than $ 51 billion overtaking the main competitor in the market (Sony) (Samsung Marketing Strategy Report, 2013).
Focusing on the overview of the market, Sony phone products perhaps may not be a threat to Galaxy S4. However, Apple's family which produces phone products of similar features looks to be a big threat in the market. Samsung Galaxy S4 is expected to be a primary generator of profit and cash for the company in the next generation.
Since Samsung Electronics Company is a multiproduct business institution a corporate strategy that focuses on the coverage of the organization and how resources are invested is very important. As the product remains being supplied to the market, a focus on how to gain a sustainable competitive advantage is also important. Overview of the product Customers currently are concerned with the quality of a product, longevity, the price, and the features it has (Hø j & Wise, 2006). Samsung Galaxy S 4 phone is the current archetype of cell phone development manufactured by Samsung Electronics Company.
Unlike other phone products like Samsung Galaxy S III, Samsung Galaxy S 4 has differentiated features like optical image stabilizer, xenon flash, and optical zoom with 10x. The launch of the product perhaps would receive positive reviews. For instance, one of the companies in the USA (GigaOM’ s Tofel) would recommend the phone (S4) without hesitation. Though Samsung Electronics Company is based on Asia, there is a support plan offered by T-Mobile Company in the USA selecting Samsung Galaxy S 4 as a sample choice plan for the company.
The start market price of Samsung Galaxy S 4 is $ 149.99.
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