The paper “ New Goals for Myers - Advancing Technology, Manufacturing Affordable Automobiles, Enhancing Product Durability, Design of New Automobiles, Rebranding” is an engrossing example of a case study on management. With the development of new technologies worldwide, customers are enjoying the use of sophisticated machines. Myers should design cars with more security features such as those whose doors open by a fingerprint to increase the security levels and privacy. Advancement in technology must be carried out through research first to find out the customers' views in the different parts of the world.
It will avoid the manufacturing of products that may not satisfy customer needs. The company should manufacture prototypes for product testing to prevent quality failure at the site of the customers. Aim at manufacturing affordable automobilesMost companies dealing in automobiles produce very expensive products, and this reduces their market base. It can involve advanced research to exploit all the available alternatives to achieve the goal. Enhancing product durabilityConsumers prefer the most durable products to less durable ones and as such, the market base will be enhanced with such a product.
Accordingly, technicians need to do this by revising the current product design life and come up with a methodology of prolonging the design life. Design of new automobilesGiven the numerous products the company has delivered on the market in the past, it goes without saying that technicians are still able to develop innovations to attract the attention of the consumers. Furthermore, it is worth noting that consumer tastes and preferences change with time. Consequently, such flavors stand to be magnificent business ventures for the firm. Therefore, the improvement of car design can be done by interviewing customers for the company to discover the kind of innovations they would wish to see in the new product.
Once it happens, the product will have to undergo all the steps of new product development. Accordingly, the rationale is that the new automobile design can give the company a competitive edge over its competitors. RebrandingRe-branding is helpful to provide an attractive brand name that will be more appealing to the customers for them to purchase the product more. Favorable access to the distributing networkIt includes ports, shipping routes, and roads to aid transportation of the products.
Similarly, it refers to the ease with which such paths can be obtained to determine the possible ways for easy access to the market. Exploiting Untapped MarketThe exploitation of the untapped market is among the company’ s goals. Here, automobiles are used throughout the world. It, therefore, suffices that Myers should employ enough manpower to traverse the whole world in search of markets. Design of automobiles for use on rough roadsThe state of roads affects the design and life of an automobile.
It, therefore, calls for more care during the design. These vehicles should be designed following the new product development process. In this process, prototypes of the product are designed tested and checked whether it can perform the required work in an area for which it is designed. Where the need is, the product design is changed to suit the purpose. Increasing the number of worldwide dealers in our product.