The paper 'Management Analysis of Boost Juice " is a good example of a management case study. Boost Juice was established by Janine Allis in the 90s in her kitchen. Janine idea was different from another brand of juices; she added an exclusive innovation of blend juice and smoothies combined and had incorporated some supplements including vitamin C, which emphases its mission of providing healthy and nutritious products. Janine opened the first Boost Juice Bar in 2000 in Adelaide. Over the years, the company has grown significantly with numerous Bar shops opened across the country.
The company has grown to be the largest retail bars shop in Australia with over 200 shops internationally. Boost Juice has adopted sustainability practices in its operations catering for the social well-being of people, the environment and the economy. Introduction The main reason people choose a drink is to quench their thirst (Savona 2010). It is when customers demand a specific brand that confirms that the marketers have done a good job (Levitt 2008). A lot of capital is spent in establishing branded drinks in the market such as carbonated beverages, fresh juice, milk drinks and water.
One may be convinced that there is no space to grow the market in Australia since it is small. However, although there have been many failures in the Australian market, juice bars targeting consumers who are health-conscious have dramatically grown in many locations in the country especially in the shopping malls (Levitt 2008). In Australia, one of the big players is Boost Juice. Boost Juice was established by Janine Allis in the 90s in her kitchen. The founder was highly inspired by Jamba Juice’ s stores.
At the time of its establishment, the citizens had already adopted the concept that juice bar is the healthier way to go. This report will highlight the competitive advantage of Boost Juice that would help in analysing and discussing the sustainability strategies and issued related to the company. The report will finally provide recommended future strategies management should engage in based on the analysis. Company Background Janine idea was different from another brand of juices; she added an exclusive innovation of blend juice and smoothies combined and had incorporated some supplements including vitamin C, which emphases its mission of providing healthy and nutritious products.
Janine opened the first Boost Juice Bar in 2000 in Adelaide (Allis 2013). From that point, the company adopted the franchise system. Over the years, the company has grown significantly with numerous Bar shops opened across the country. The company has grown to be the largest retail bars shop in Australia with over 200 shops internationally (Allis 2013). Boost Juice Bars’ focus on smoothies; skinny smoothies, low-fat smoothies, Sporty smoothies and lite smoothies, Juice; usually made in response to order from fresh fruits, crushed; tropical crush, berry crush, mango crash etc. , complementary products; drinks, various snacks, yoghurt and fruits, Supermarket range; bottle juice, snacks and frozen yoghurt (Higham 2009). Due to the success of Boost in Australia, it decided to go international in 2004 (Manzies and Orr 2014).
The company has opened juice bars in the United Kingdom, Thailand, China, Korea, Singapore, South Africa, Indonesia, Hong Kong to name a few. According to research, Boost Juice is operating in more countries than any other Juice company in the world.
In an era of obesity among people, Boost found a market gap of providing healthy alternatives to fast foods which are booming not just in Australia but in the world. This market niche is considered ‘ wellness category’ . Boost Juice became famous in the media due to providing a new experience to the citizens. The company is very important to the Australians and international individuals more so due to providing healthy alternative and helping in eradicating of diseases such as obesity (Zimmet 2010). Boost Juice is termed as a global brand established on a strong management and marketing foundation (Samson and Daft 2011).
This led to its brand achieving 94% awareness in its first five years of operation.
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