The paper "Management at Boost Juice Company" is a perfect example of a management case study. The strategic significance of management has increased essentially after the recent financial crisis. Management is today perceived as an important component of the survival and the success of any organization. In the recent decade, management theories have identified several key management issues that should be integrated within the practice of management. Some of the issues include: understanding and responding to the external environment, improving strategic thinking, managing change, developing and empowering employees, creating a competitive advantage, applying technology, creating an environment of excellence and devising optimum systems/structures (Cole, 2004).
The manner in which organizations apply these concepts differs from one organization to the other. The paper, therefore, seeks to conduct a management analysis of Boost Juice Bars, one of the leading fruit Juice companies in Australia. Background of the company Boost Juice was initiated by Janine Allis a suburban mum in the year 2000. Janine came up with the idea of starting a juice bar venture in 1999 during a trip to the United States. During her trip, she noted that the smoothie and juice market was booming.
She, therefore, took the idea back to Australia where no company was dealing with juice bar outlets despite Australia’ s warm climate, outdoor lifestyle and a health-conscious population (Boost Juice. Com, 2015). The motivation to come up with the venture was instigated by the fact that Janine is a health-conscious person and an advocate for healthy living. She, therefore, introduced such concepts into her fruit juice business. Her vision was to conduct retailing differently and develop a customer experience that was unique.
Janine conducted a study of the local retail sector and discovered that very few outlets provided healthy fast foods in the Australian market at that particular time. She, therefore, developed a different business concept that involved providing healthy fruit juices to the market (Boots Juice. Com, 2015). The business has grown tremendously over the years and blends and squeezes thousands of fresh fruits each year. The desire for fresh and healthy fruits has resulted in over $2billion in sales globally since the formation of the company. The company is currently located in 17 countries (Boost Juice.
Com, 2015). Importance of the company to the Australian and international business landscape According to IBIS World (2015) market research, the fruit juice industry in Australia is evidently a saturated one. This has mainly been instigated by increased product innovation which has resulted in an influx of players into the industry. In the previous five years, the industry has experienced challenges such as; a decline in customer sentiments and increased competition that arises from private labels. The rising competition has led to a significant amount of pressure on revenue attained by firms in the industry.
However, the industry is still supported by the increase in health consciousness (IBIS World, 2015). This implies that a company such as Boost Juices is still significant to both the Australian and international markets. Within the local context, the company has undertaken numerous expansion initiatives in different parts of the country. Every time a new Boost Juice bar is launched in a shopping center, a new level of enthusiasm can be seen on the faces of the customers. Most people buy Boost products specifically because they are entirely unique (Boost Juice.
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