The paper 'Environmental Analysis for Ecostore " is a good example of a management case study. This report looks at carrying out an environmental analysis for Ecostore by analysing different aspects and parameters like company structure, leadership style, major stakeholders, management strategies in relation to Innovation, entrepreneurship and sustainability. This will help to understand the manner in which the environment is impacting the business of Ecostore and the different steps which have been undertaken by the organization. The working of the organization will be limited to Australia as Ecostore performs in the global arena but the focus for the report will be Australia.
Since Ecostore holds an important part in the Australian economy and contributes towards the economic growth so it is important that proper identification of the different areas which influences the working style is looked at. The report will address four important aspects which include the role organizational behaviour plays in Ecostore; the human resource practices which are being used in the organization; the role international business is playing in the growth of Ecostore; and the role technology has played in shaping their business.
This will be followed by looking into the history of Ecostore and the motive which resulted in the creation of the business. Along with it the innovation which Ecostore has been able to bring in its business will also be analyzed and the manner in which it is contributing towards the growth will be identified. This will help to understand the manner in which future strategies will be determined and will thereby help to shape the manner in which different activities are carried out. The overall report will thereby help to understand the impact the external environment is having and the manner in which it is being dealt with. Background Information Ecostore is a New Zealand based organization which deals in household and body care products.
The organization has looked towards working in the global arena and has thereby started working in other countries like Australia. The company works in both the wholesale and retail distribution system. Some of the products which Ecostore deals belong to kitchen use, laundry purpose, bathroom purpose, cleaning purpose and baby purpose.
Presently the organization manufacturers over 100 products and all the products are safe under the environmental and sustainability standards. The industry where Ecostore works is highly concentrated and has to deal with a very high degree of competition. This has made it difficult for the players to continue to sustain a large market share and requires continuous innovation to be able to grow and improve its business. Role of organizational behaviour The success of Ecostore is largely dependent on the manner in which the organizational culture has been developed. The focus of the business is towards developing and identifying the parameters which will help to develop a congenial environment.
This has been supported by the organizational structure which the organization looks to use. The business has a flat organizational structure along with a hierarchical organizational structure (Jerez-Gome & Cespedes-Lorente, et al. 2005). This has helped to ensure that the decision-making process is quick and has provided an opportunity through which they are able to need to meet the different needs of the business
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