The paper “ Management Analysis for the Body Shop International Plc” is an excellent example of the case study on human resources. This paper looks to evaluate Body Shop in different areas and parameters. The paper focuses on Body Shop as a whole business unit and then narrows it down to the entrepreneurship business of Body Shop in Australia. It then analyzes the different strategies and issues which have been handled by Body Shop with regard to organizational behavior, human resource management, international business, and technology management. This is followed by bringing forward the manner in which innovation is witnessed in Body Shop and the future steps and strategies which Body Shop can further adapt so that the long term growth of the business can be ensured.
This will thereby help to understand the different dimensions and will set out the path which Body Shop is following and the manner in which it has grown and the expected future prospect. Background & Importance of the businessThe Body Shop International Plc which is famously known as Body Shop offers its customer a range of cosmetic and make up products.
The organization has over 1,200 products with over 2,500 franchises in 62 countries (Body Shop, 2015). The company has its headquarters in Littlehampton, West Sussex. England and was started in the year 1976 by Anita Roddick (Body Shop, 2015). The organization has now become a part of the L’ Oreal group and looks to carry out its business under the brand umbrella. The products which Body Shop offers range from products meant for the body, face, hair, and home (Body Shop, 2015). The company claims that its products are inspired by nature and contain ingredients like marula oil and sesame seed oil.
The company further looks to certify that the products offered by them are organic and have little impact on the human body. Body Shop looks to be innovative and keeps on adding new products so that they are able to attract different sections of society. A worldwide presence and have a large number of products have helped Body Shop to create a brand name that different customers from a different section of the society look towards having.
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