The paper "Management Analysis of Ecostore in New Zealand" is a perfect example of a management case study. In the current business environment, several organizations have been faced with sustainability issues and several questions have been asked on what extent does a company becomes sustainable. This report looks at the history and sustainability practices and strategies adopted by Ecostore, a Zealand based company. The report analyses the management analysis of the company and provides the role of organizational behavior, the role of human resource management and also offers the reasons as to why the company engages in international business.
The report ends by providing some recommendations on what the company should do so as to remain sustainable History of Ecostore Company Ecostore is a company based in New Zealand and prides itself in using sustainable and safe minerals and plants based ingredients in the production of its products. Some of it products include soaps, body wash and other baby care product. Ecostore was started in 1993 by Malcon and his wife Kelanie in their home at New Zealand. Both of them could have been utilizing organic and sustainable gardening practices on their family property for several years but to they came to realize that they were still exposed to various toxic chemicals through their body care and cleaning products they have been using.
This led to the formation of Ecostore. The motivation behind the formation of Ecostore was come up with healthier products free from any toxic or chemical substances. Under the guidance of an expert, both Kelanie and Malcon developed laundry products with the philosophy of having health first in mind and the company has been producing health products till date (Malcolm Rands, 2013). Their main focus was to create loyalty among the customers and make them consume much of their products and for sure much of the customers have been commenting in the company’ s website that their dermatitis, eczema, asthma and other allergy diseases had disappeared after consuming Ecostore products.
With time, their customer number increased thus it also leads to the growth of a number of carbon miles that transported their products from and to Freemans Bay. This made them relocate to Auckland place in 1997so as to allow them to open another retail store in Freemans Bay.
By 2002, the company had expanded its operations and started producing various household cleaners, baby care and body care products. By the end of 2005, Ecostore had expanded its production to countries like New Zealand, Australia and the USA. As far as innovation and research is concerned, the company has done some extensive research so as to ensure that there is the production of health and environmentally friendly products and is continuously looking for ways of improving the way in which they produce their products Sustainability strategies adopted by Ecostore The company uses plant-based materials from the palm kernel oil and palm oil in the production of its products as an alternative way to using petrochemicals.
The petrochemical industry has heavily contributed to environmental pollution and has had much impact on the aquatic environment. Palm oil has been regarded as highly efficient raw material by oil producers and is a very effective crop if effectively managed. With the introduction of new technology, most companies considered as a renewable alternative to petrochemical, which also assists in alleviating poverty in some of the developing countries (Laszlo, 2003).
Nonetheless, the ever-growing palm industry has led to the expansion of palm oil plantations which has become a threat to tropical forests, the home of endangered species, and also rights of the local community.
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