The paper 'Management Communication at EPZ Company " is a good example of a management case study. Communication comes from the Latin word “ communicare” , implying ‘ to share or making common’ (Adams et al, 2000; Pearson and Nelson, 2000; Wood, 1997). Drawn from this premise therefore, communication can be taken to be the practice of bringing a common understanding among individuals pursuing a similar cause. In the views of Bovee and Thill (2010; 2004), communication presents a number of forms, including verbal and nonverbal among others. In today’ s business world, effective communication is considered fundamental in order for one to remain relevant in the corporate atmosphere.
For this reason, therefore, business executives from all walks of life need to hone their communication skills so that they can solve their problems effectively. Apart from having the ability to communicate well, successful communicators must understand their audience in the first place. Covey (1989) and Wyrick (2008) further agree that effective communication is bound to solve virtually all types of business problems that may arise in the corporate world. To prove this argument, the present essay will attempt to present a case in which a problem that occurred some two years back addressed through the use of effective communication.
In the essay, the current author presents a description of the said business incident, followed by an analysis of how the incident was handled, and a short conclusion at the end. DESCRIBING THE INCIDENT The major business incident reported in this essay happened some two years back in 2013 affecting EPZ garments hyper store with branches all over the world. This incident involved attempted ‘ rip-off’ of customers’ money through cybercrime.
Specifically, a group of cyber thieves succeeded in installing malware in the company’ s security and payments system so that they could hack into and steal the passwords of every electronic card used in shopping at any of the numerous branches of the company. Given that it was during the end year ‘ mania’ when everyone was eager to buy Christmas clothes for their loved ones, it a critical moment for the cyber thieves to nab the most vulnerable targets. As reported by Elgin et al (2014), the malware was intended to be activated immediately when the customers’ made a swipe of their cards at the cashier’ s desk for their entire baggage of shopping.
Upon this ‘ action’ , the malware was then supposed to seize the customer’ s credit card number, and then direct it to a secret server controlled by the cyber thieves as espoused by Elgin et al (2014). Since it is not uncommon for such incidences of cyber crimes to be carried out on major business concerns across the globe especially at this time of the year, EPZ was prepared for such an eventuality.
Close to one year earlier, the company had invested heavily by installing ‘ cybercrime detection software’ , networked to all the company’ s stores in the world. This mandate of ensuring this cybersecurity was given to the famous “ computer security firm FireEye, whose other customers include the CIA and the Pentagon as noted by Elgin et al (2014). Additionally, EPZ Company contracted a team of cybersecurity technocrats based at the headquarters to keep watch of her computers twenty-four hours. In the event that this team of technocrats noticed a ‘ red flag’ from any of the company’ s store across the globe, an alert would be raised and appropriate security steps are taken.
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