Essays on Management Communication Assignment

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The paper "Management Communication" is a perfect example of a management assignment. Informative presentation is meant to communicate information that the specific listener understands. One can teach a customer how to do something or a coworker on how to approach a certain job. The main purpose of an informative presentation to convey a certain message that is important to the listener. The informative presentation aims to assist the audience to understand an issue, the topic technique clearly (Pearson & Nelson, 2000). For instance, an informative presentation can entail a worker teaching a customer how to use a phone he has purchased.

A persuasive presentation is meant to change the attitude or perception of the audience to a new stand. The presenter aims as convincing the audience to take a particular stand. The process of persuasion is meant to woe or motivate the audience in a certain direction (McLean, 2005). A persuasive speech can include an environmental lobbyist group convincing members of their society to change their attitude about refuse disposal being a role of the government or marketer persuading a customer to try a new product in the market. Question 2: Yes, the principle of consensus often works.

People are usually persuaded to buy things because they are owned by other people since they have a point of reference. Their confidence is emboldened knowing that another person that they know uses the same product that they are being persuaded to buy (McLean, 2005). Testimonials of people that we know that have used a product or a service increase our confidence in the product. It is often true that people tend to follow the trend of peers when making purchases like cars or other luxury products like phones or other basic products like where to eat.

Personally, I am susceptible to this kind of persuasion in many ways. For instance, I have bought phones when recommended to my friends or used a brand of a product that encountered at a friend’ s house. If the friend confirms that the product is good, I will often believe him or her.

References

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Covino, W. A., & Jolliffe, D. A. (1995). Rhetoric: Concepts, definitions, boundaries. Boston, MA: Allyn & Bacon.

DeVito, J. (2003). Messages: Building interpersonal skills. Boston, MA: Allyn & Bacon.

Luthans, F. (1989). Organizational behaviour. New York, NY: McGraw-Hill.

Massie, J., & Douglas, J. (1992). Managing: A contemporary introduction. Englewood Cliffs, NJ: Prentice Hall.

Maslow, A. (1954). Motivation and Personality. New York, NY: Harper & Row.

McLean, S. (2005). The basics of interpersonal communication (p.112). Boston, MA: Allyn & Bacon.

Pearson, J., & Nelson, P. (2000). An introduction to human communication: Understanding and sharing (p. 133). Boston, MA: McGraw-Hill.

Sunnafrank, M. (1990). Predicted outcome value and uncertainty reduction theory: A test of compting perspective. Human Communication Theory, 17, 76-150.

Watzlawick, P. (1993). The language of change: Elements of therapeutic communication. New York, NY: W.W. Norton & Company.

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