Risk communication strategies for JDJIntroduction This report aims to describe a background to understanding of risk by the public and the factors that affect public response to risk. The report is to be structured in there section the first is background of the problem and its nature at JDJ pharmaceutical company. T the second is suggested theoretical framework analysis pinpointing Ares of intervention and solutions for the problem at JDJ any salient factors affecting launch of cyclon insecticide. The third section is recommendations for JDJ should do to implement the solutions suggested by this report to achieve the goal of manufacturing the new product. .
Section oneScope and background of risk communicationRisk communication is new field, which became important component in environmental and occupational health as the countries faced mounting concern over pollution from hazardous material. The field generates a lot of interest from the public, policymakers, and the media. It includes methods for estimating risk to humans exposed to toxicants and in research directed to how individuals perceive risk. Improving Risk Communication has become very vital for serious companies like JDJ pharmaceutical. these companies need to define, describe, and implement the basis for successful risk communication.
However there are problems and difficulties in implementing these strategies As Many fail due to ignorance by the public on many issues hence many public outcry to perceived dangers when companies want to manufacture new products, this is a bottleneck of firms like JDJ. Section two JDJ pharmaceuticals risk communication strategiesRisk communication is a psychological process, and must appeals to expectations, ideals and aspirations of the public to engender a specific action or reaction. Communication of risk factors is a process of increasing importance to public and people are involved in making decisions hence dialogue in environmental health sues such as air insecticides, pesticides, and other pollutants, Risk communication theories focus on changing community behaviour in an interactive process of exchange of information and opinions. The theory of Risk communication engenders participatory resolution of conflict.
This is usually radical approach from traditional health communication models. Persuasion theory of risk communicationPersuasion is the core of risk communication and determines company’s success in risk education to public in a world governed by communication techniques. Risk positive persuasion theories and techniques are employed to achieve manufacturer’s goals.
There are several theories that can be combined to craft successful persuasion messages to the public whether they like it or not. we start with the theory of likelihood elaboration theory of communication, which argues that there is a middle ground in every situation due to many processes for public to weigh the various alternatives. In addition, the public will behave according to the elaboration by the manufactures term so of message about the new product. The communication accommodation theory argues that our culture and attitudes affect our ability to be objective the publics ability to accept new ideas and our defence’s argument are skewed in favour of subjectivity (Solomon, M, 2009.p.