Essays on Management Information Systems of Virgin Australia Assignment

Download full paperFile format: .doc, available for editing

The paper 'Management Information Systems of Virgin Australia " is a great example of a management assignment.   Virgin Australia is the second-largest airline services firm in Australia and the largest by fleet size. Founded in 2000 as Virgin Blue, the company has grown from two aircraft operating on a single route to serving 29 cities in Australia with 106 aircrafts and having three hubs in Brisbane, Melbourne, and Sydney. Virgin Blue was rebranded in 2011 to Virgin Australia with the entry of a new CEO, John Borghetti. Virgin Australia is a branch of the vast Virgin Group holdings, although its operations are to a very great extent autonomous.

The company is listed in the Australian market with the first IPO having been in 2005. Air New Zealand enjoys 23% of the shareholding with Virgin Group holding 25% of the shares (Virgin Australia Airlines, 2012). The firm has over the years entered into codeshare agreements with a substantial number of firms in the airline industry such as Etihad Airways, Air New Zealand and Delta Airlines among others. Virgin Australia offers a wide variety of airline services from business class flight services to economy class flight services.

In addition to flight services, the company also provides hotel and catering services in the Virgin Australia Lounge. Its headquarters are situated in Virgin Village in Bowen Hills, Brisbane. The company has three international subsidiaries: V Australia operating in Abu Dhabi and Los Angeles, Pacific Blue (rebranded as Virgin Australia) operating in New Zealand, Indonesia and South Pacific and Polynesian Blue (rebranded as Virgin Samoa) operating in Samoa in conjunction with the Samoan government (Virgin Australia Airlines, 2012). Under domestic and short-haul international operations, Virgin Australia offers the following cabin options: business class, premium economy and economy.

Under international long-haul operations, the company offers international business class, international economy class and international premium economy class. It has integrated its services into an online forum where clients can subscribe for membership through logging into a passenger’ s velocity frequent flyer account. Explain how the Organization’ s achieved business success through the use of information, information technology, and people Information, information technology and people are indispensable for business success. Virgin Australia has reaped success from using information garnered from all areas of operations to create a competitive advantage to its airline products.

Through the conversion of data information collected through the velocity of frequent flyer accounts to meaningful information, the company has achieved tremendous success by structuring services according to market trends. The aircraft used by the company, for example, is regularly appraised and aligned with the trends in the market. Sharing of common information among all tiers of the company has enabled the firm to be more effective and efficient. Complaints by clients to the customer support department are disseminated to all departments in the firm such as a cabin crew which ensures that customer service quality meets customer expectations (Carr, 2004). The rebranding to Virgin Australia from Virgin Blue in 2011 was based on information collected from the market concerning the marketability of the brand name.

Since the firm was undergoing transition including management (entry of John Borghetti as new CEO) and the unveiling of business-class seats and new crew uniforms, market research conducted found out that a change in brand name would provide the much-needed impetus to the success of the process.

The current success of the firm since rebranding is a clear indicator of how instrumental information can be in propelling business success.

Download full paperFile format: .doc, available for editing
Contact Us