The paper "Management Information Systems: Nike Inc and Kiwi Company" is a wonderful example of a case study on management. According to Porter (p. 124) Value chain refers to a collection of activities performed by a particular firm that operates in a specific market or rather an industry, aimed at delivering valuable service or products in that certain market. Different business entities will exercise the value chain in order to gain increased returns as well as provide quality goods and services to a specific market or to the end-user (consumers).
This concept of the value chain was included in the competitive strategies paradigm as early as 1979. It is from Porter’ s work that GVCs (global value chains) came into existence during the late 1990s. The emergence of these global value chains acted as a catalyst, accelerating change in international trade and investment. Companies practicing the value chain in their business operations are in a competitive position and they can expand their business through FDI (foreign direct investment). Organizations induce MIS (management information systems) in their business activities to make value chain a success.
MIS(s) is a computer system that managers use for managing since they provide them with the necessary information for managerial activities (Laudon 168). This essay seeks to explore how different companies have employed value chain and Porter’ s Five Forces in their business operations in gaining competitive advantage in the global market. Brief description of two the targeted firmsCompany 1: Nike Inc. Nike, Inc. is a multinational corporation based in America that deals in designing, developing, manufacturing as well as worldwide selling and marketing of footwear, equipment, apparel, accessories and services (Gertner 2).
This company is headquartered in Beaverton, Oregon, and was founded by Phil knight and Bill Bowerman in1964, bearing the company name Blue Ribbon Sports. This company officially changed its name to Nike Inc. in 1971. This firm operates in the sports industry, whereby it provides athletic apparel and shoes. It manufactures sports equipment and based on the current financial position, the company had an excess in revenue of US$24.1 billion in the fiscal year ending on 31st May 2012. This shows how Nike Inc. has hit the sports industry and captured a larger market share compared to other firms in that same industry.
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