Essays on Property Management System in the Hospitality Industry Case Study

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The paper 'Property Management System in the Hospitality Industry' is a wonderful example of a Management Case Study. AutoClerk and Logical Solution is a Property Management System (PMS) company that has been serving hoteliers since the 1980′ s. the software is user friendly is fast and easy to learn and use. Silverbyte Systems Company provides hotel management solutions to the hotel and hospitality industry since 1990 with hundreds of installations across the world through its Optima Line of Hotel Management Software. MICROS provides central reservation and property management systems to hotels worldwide. Autoclerk has a multi-level security system while the Silverbyte and Micros do not have a similar security system.

While Silverbyte and Micros property management systems do provide seamless and end-to-end solution integration respectively, the Autoclerk does not. Silverbyte solutions use window based management solutions, Autoclerk and Micros do not use window-based software. Silverbyte provides regular updates and upgrades to their property management solutions and the Autoclerk and Micros do not provide. Finally, both are user friendly. Recommendation From the comparisons of these three software; Autoclerk, Silverbyte, and Micros property management systems, would recommend the Silverbyte property management solution because it is easy to use and friendly.

When you look at its website the information provided is excellent and is better than that of Autoclerk and Micros. Its software solutions are integrated, using a single image open database, and would be integrated into windows, which means that the hotel would not have to buy new hardware and software, because the Silverbyte software solution could be integrated directly into the existing hardware and software of the hotel. The major consideration that made us choose this company was its ability to update and upgrade its systems, that way if the hotel invests in this property management system it will safe the company from purchasing now and again making it cheaper in the long run. INTRODUCTION Electronic Commerce (EC) is where business transactions involving consumers purchasing and exchanging goods or services, business entities purchasing goods or services, provision of products and services to employees through the Internet.

(Efraim et al 2001) The Internet has emerged as an important tool in distributing goods and services across the globe. E-commerce has profoundly changed the way business activities are carried out worldwide it has benefited various economies by enabling quick distribution of products, services, and information.

The adaptation of E-commerce in the hospitality industry, it has revolutionized the way in which consumers are utilizing information acquired online to make decisions especially to those consumers who take frequent vacations of shorter duration and take less time between choosing and consuming a tourism product. E-commerce is also creating new ways to satisfy consumer needs as it provides for information on the entire tourism value chain resulting in numerous value-generating strategies and linking hotel operations across the world.

(Sweet 2001) Tourism is a global movement that has a positive impact on the hospitality industry and tourism sectors in which the industry's information, communications, services, and products needs to be streamlined to leap the benefits of tourism. Therefore, the hospitality industry needs to adopt the use of E-commerce, in order to share information to boost the industry and the information should readily be available and easily accessed on-line by all participants so that they could make informed choices and reduce the time the consumer searchers for services and products on offer across the hospitality industry.

(Patthanid et al 2005) The manual operation management of the hospitality industry is inefficient affecting the daily activities especially the running of a hotel or a chain of hotels has a negative impact on the performance of the industry, guest service, products, and revenues collected. The manual property management system functional design and organizational structure favor only those hotels that perform locally and largely depend on walk-in guests. It fosters efficiencies within such hotel’ s department s but is weak with respect to coordination between hotel departments operating on a large scale and largely depends on tourists.

The hospitality industry is a kind of business that requires an extraordinary degree of interdependence between various departments in the industry in order to provide high-quality guest services. The introduction of property management systems as shifted the focus from manual system to virtual management, which is a more effective and safe time and reduces the cost of operation besides reaching the intended consumers of the hospitality industry.

The property management system introduced online hotel reservations, which allowed customers to make reservations online. This raises concerns about their privacy therefore it is important that hoteliers meet the expectation of consumers by providing services and products as promised on the hotel website. Therefore, the functionality of the website, the accuracy of the information content, hotel rates, and services provided should be accurate and we provided on a real-time basis through property management systems. (Morgan and Hunt 1994 p. 23) According to Okumus the scenario of adaptation of E-commerce in the hospitality industry includes marketing strategies and tactics coupled with information technology solutions that will maximize the web presence of hotels online.

The Internet and E-commerce have lead hospitality industry managers to expand their hotel firms’ business ambitions by adopting new behavior using the global power of the Internet. Today the Internet is the ultimate marketing tool for the hospitality industry and the important information that hotel marketing departments use to expand their business through it. (Okumus 2001)

Reference

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Autoclerk property management solution.

Efraim Turban, Jae Lee, David King and H. Michael Chung. Electronic Commerce: A Managerial Perspective. Higher Education Press, Pearson Education, 5(2001), 4-5.

Micros property management solution.

Morgan, R. M. & Hunt, S. D. (1994).The commitment-trust theory of relationship marketing.Journal of Marketing, (58), 20-38

Okumus F. (2001): Towards a strategy implementation framework, Journal of International Journal of Contemporary Hospitality Management, Vol. 13, No. 7, pp. 327 – 338

O’Conner P (1999). Electronic Information Distribution Tourism and Hospitality, CABI Publishing, Cambridge.

Patthanid, C., Natsapun, P., & Wanno, F. 2005. ‘The Development of Key Performance Indicators for Ecommerce in Hotel Businesses Using Balanced Scorecard’, International Journal of the computer, the internet and management, vol. 13, no. SP3.

Silverbyte property management system.

Sweet, P. Designing interactive value development. Phd. Thesis, Dept. of Business Administration, Lund. Univ., Lund Business Press. Sweden, 2001.

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