The paper "Internal and External Environment of National Bank of Abu Dhabi" is a perfect example of a management case study. National Bank of Abu Dhabi was established in the 1960s and most of the shares are owned by the government. It provides the general financial services that normal banks provide and the bank has also opened international branches especially in Oman, and Egypt and plans are underway to open branches in China and Malaysia. The paper discusses the internal and external environment of the bank and analyses the operation, marketing and financial approaches in fulfilling strategic requirements of the bank while addressing the requirements of the bank. The internal environment incorporates elements within the National Bank of Abu Dhabi.
Some of these elements that affect National Bank of Abu Dhabi (NBAD) include management, employees, corporate culture and employee behavior (Abu Dhabi Securities, 2016). NBAD has a clear framework and guiding principles in fulfilling its operations, which are effective leadership, transparency, accountability and strong corporate governance standards (National Bank of Abu Dhabi, 2016). The effective corporate governance culture is premised on championing the community, selection of strategies to manage risk and improve productivity, each is responsible to accomplish organizational goals including the use of monitoring and delegation, and complying with regulatory bodies and obligations. NBAD has a clear framework that guides its operations.
The Corporate Governance, Risk and Control Framework contains numerous policies, codes, charters and other regulating laws that define the roles and responsibilities of different actors. NBAD has internal controls aimed at regulating the business and ensuring it adheres with the different legislations (National Bank of Abu Dhabi, 2016). The controls are aimed at improving the transparency and disclosure requirements of the bank.
In addition, qualified and skilled employees work at the bank and effective human development is in place to improve the productivity of the employees. The provision of appropriate resources is also integral to the effectiveness of the internal operations at the bank. The effectiveness of any strategy depends on the roles and responsibilities of the management and leaders within the bank (NBAD, 2014). The duties of leadership are divided into different parts depending on the expected goals. Board of Directors provides the frameworks and guidelines on operational requirements while the active managers at the bank implement the frameworks (Abu Dhabi Securities, 2016).
The active members include the Chief Executive Officers and other managers in specific position including in Operations, Marketing, Procurement, and Human Resource. These different managers work together to fulfill the requirements and frameworks from the Board of Directors. NBAD engages and works together with different institutions. For example, NBAD works with regulatory and supervisory bodies. In fulfilling regulatory and operation requirements, NBAD works and receive directives from UAE Central Bank, Abu Dhabi Stock Exchange, UAE Securities & Commodities Authority, and Abu Dhabi Department of Economic Development (National Bank of Abu Dhabi, 2016).
These different institutions are sponsored by the government. The government also defines the operational requirements by determining the appropriateness of fiscal and monetary policies (NBAD, 2014). Hence, engagement with the government has enabled NBAD to continue operating effectively. NBAD understand the importance of the customers, and it has created numerous measures and approaches to champion the requirements of the customers. The effective technology and withdrawal/depositing options enable the customers to operate from any location (Abu Dhabi Securities, 2016).
The expectations of the customers are considered, and NBAD also continues to provide products and services geared towards championing the environment and sustainability (NBAD, 2014). For example, the bank decided to unveil a funding program worth $10 billion to be provided within the next ten years to support sustainability measures. In fact, it has established a “ Sustainability Team, ” which is aimed at the target market (Abu Dhabi Securities, 2016).
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