Essays on The External and Internal Causes and Effects of the Change - Ledge Company Case Study

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The paper 'The External and Internal Causes and Effects of the Change - Ledge Company " is a good example of a management case study. During the simulation exercise, I worked as a manufacturing manager at Ledge, a digital entertainment company. My responsibility for this job is to manage operation staff and ensure order fulfilment. Informally, I helped assemble with my manufacturing staff when we were meeting the delivery due date and I brainstormed for a new product design before the start of the simulation day 3. Thus, the duties changed informally. Our company went through some main systemic changes and it is as follows:   Systemic changes Ledge experienced Planned / unplanned The reason why it is planned/unplanned 1 Stopping the sales and production of the old products Unplanned did not expect we were not managed to produce both new and old products 2 Allocated staff from other departments to the manufacturing department for helping assembly Unplanned Did not expect we were running out of time for meeting the due delivery date 3 Developing new products and entering a new market Planned We were told to implement new product ideas before the simulation day began Figure 1: Three main planned or unplanned systemic changes Ledge experienced Figure 1 listed the main systemic changes we experienced over the simulation days whether it is planned or unplanned with reasons why it is planned or not.

As a manufacturing manager, three of the changes that I mentioned are profound because the operation of the manufacturing department is all impacted by these changes. In this paper, I will pick the change involving developing new products and entering a new market as shown in the table for in-depth analysis. The External and Internal Causes and Effects of the Change External Cause of the Change High Competition in the Existing Market Developing a product is not a systemic change, but we develop a new product targeting a totally different market is a systemic change as the whole company face and work for a totally different idea (Johansen and Heide, 2008).

The ledge is in a highly competitive market, a digital entertainment market and it is saturated. And the competitiveness of our products was getting less due to producing deficient products and overdue of the delivery time. So we did not just try to develop new products in the same market, we tried to target a different market with a new product despite the success of simulation day 2. 


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