The paper "Management of Change: All Season’ s Food Ltd. " is a wonderful example of a case study on management. The report has been requested by the directors of the company All Season’ s Food Ltd. With the introduction of modern methods of marketing and innovations in the management and HR processes, there has been an increasing commodification of brands thereby making competition fiercer and tougher and thus harder to beat. The best and probably the safest manner of retaining and expanding customer relationships and customer loyalties depends on the ability of a venture to deliver a customer experience that is tailored to changing customer needs and values and consistent with the brand promise (Accenture, 2008).
It is doubly important now more than ever, in a time of economic uncertainty— with customer trust eroding and purchase behaviors growing harder to predict— the ability of companies and brands to build and retain customers through adding customer value to products is of incredible importance. The following report seeks to outline a management and operations change plan to ensure that All Seasons Food can bring into place a strategy of marketing that is removed from traditional approaches to bring this strategy in line with HR and operational changes within the company.
This will ensure customer retention through the process of customer value creation. The idea is to bring about a process of significant change in order to build business resilience despite the current environmental and economic conditions thereby making the business come out stronger. The Company-Introduction All Season’ s Food was set up about 15 years ago and pioneers food items such as ready to eat (RTEs) products, organic products, and herbal products.
The label All Seasons means that there is the launch of new products every month and the pricing of the products is in line with the quality of the products launched. The products are produced in a factory near Luton and sold through tow exclusive showrooms located in oxford Street and Kingston. The company is owned by James, the managing Director. The operations are run by Tomazo with Debbie and Uma being in-charge of the two shops.
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