The paper “ Management of Global Trade Distribution of Toyota Motors Company” is an outstanding variant of case study on management. Toyota Company is one of the successful and best-known businesses in the world, operating in more than 25 countries in the world with more than 160 markets globally. Its global production was 10.1 million brand vehicles in 2015. A major element in the company’ s success is its commitment to designing, engineering and building cars in the global regions where they will be marketed. The Company’ s history is dated back to 1918 with its success built on innovation both regarding its products and the process by which they are made.
Sakichi Toyoda brought a revolution in the weaving industry by inventing an automatic loom. Toyota Motor Corporation was formed in 1936 after the name was favored through competition as it comprised eight strokes in Japanese script. Toyota had some difficulties in establishing itself since the market was dominated by Ford and General Motors. Toyota developed itself into Toyota Production Systems in the 1950s after surviving challenges during the Second World War.
The company set up various overseas productions in the 1960s in countries like Taiwan, and Saudi Arabia before venturing into European markets. Since 2008 to date, the sales of the company have risen irrespective of lawsuits filed against the recalled vehicles. Toyota’ s Growth StrategiesMarket Penetration- This is one of the growth strategies being adopted by the company. This strategy supports the growth of the business by attracting more customers in the company’ s current market. To achieve this strategy, Toyota ensures that it offers products for each and every market segment. For instance, the company has trucks, sedans, luxury vehicles, SUVs and other product lines for each customer.
This type of growth strategy supports the company’ s generic strategy by allowing the company to maximize sales leading to profits irrespective of low selling prices. Product Development- This becomes the company’ s secondary growth strategy and supports growth by attracting new customers to the new product. Toyota uses this strategy through continuous innovation. For instance, through Toyota Prius, this strategy empowers the company to attract those customers whose major concern is the environment. This type of growth strategy supports the company’ s general strategy of differentiation by coming up with innovative products that have unique features. Market development-Toyota is already established globally.
Therefore, market development just supports the growth strategy for the business. The company through this strategy aims at entering into new markets as it also tries to maintain the current market. This growth strategy supports the company’ s cost leadership generic strategy by utilizing Toyota’ s global market presence Toyota’ s Marketing MixThe company’ s marketing mix shows how the strategies adopted by the firm for interacting with its target markets.
Toyota Motor Corporation is one of the leading firms in the automotive industry in the world, its target market is different regarding consumer needs and local and regional market conditions. As a result, the marketing mix of the company is tailored to address these discrepancies (Paliwoda, 2013). Toyota’ s marketing mix comprises of product mix, place or distribution, promotional mix, and pricing. Its present dominance partly shows the company’ s effectiveness in implementing the organization’ s marketing mix.