The paper "Why Hospitality Is Considered to Be Reciprocal in Nature" is a great example of a management assignment. In the postmodern view, consumption is being looked at as involving fantasies, feelings and funs which are encompassed by the view of the experience. The perspective of experience is a phenomenon that regards consumption as a mainly subjective state of consciousness encompassing a variety of symbolic meanings, hedonic responses, and aesthetic criteria. Customers buy experience and memories but not service delivery, they buy, they buy meal experiences but not food and drinks, (Nigel 2007:6). The provision of hospitality the essential thing is providing an experience which is viewed by the postmodern as the centre stage in the business world.
When someone buys a good, she receives a tangible thing; when he buys a service, he buys a set of intangible activities carried out on his behalf. When the customer buys an experience, he is paying for an event that is memorable, and the company is expected to engage him in an inherently personal way (Pine, Gilmore et al. 2002:12). The examples of delivering hospitality experiences included the following: In London, the Hard Rock Cafe which started operating in 1971, combined rock music with food service to create a unique dining experience which has made it successful to this day. Dr.
John Culp a paediatric dentist, created a jungle motif for his office. His business results have skyrocketed and kids actually leave with smiles on their faces! 2. Explain, using examples, why hospitality is considered to be reciprocal in nature. (5 marks) The host and guest are inevitably linked in that they are mutually dependant. The guest is to submit to the authority of the host and the host reciprocates by extending his protection (Pitt-Rivers 1977:116).
Even though the provision of hospitality was regarded to be an act of inherent good, where the reward was not expected, it was also inevitably linked with the idea that something may be given back to the host as a substitute for the service that was consumed. Accepting the role of host meant that the host could expect the favours to be returned by the guest. As such it was a reciprocal concept; the provider of hospitality may reciprocate by giving anything ranging from earthly to spiritual gain. Earthly favours were gained by way of the host-guest friendship, loyalty, trust and other means.
For example, guests would often pay back their host’ s generosity with whatever means they had, whether by telling tales of their adventures, or by bestowing lavish gifts, or generous amounts of cash. The second example is where the host gains personal honour through the provision of hospitality to the clients, as its provision was a testimony to the host’ s power to protect the ‘ defenceless’ against harm. 3.
Discuss whether women’ s role in providing hospitality in contemporary hospitality settings can have an ambiguous nature due to its historical links with sex and prostitution in some societies. (6 marks) Women’ s role in providing hospitality has an ambiguous nature, due to the sexual component in mediating strangers which has been experienced in the past. Women were not only involved in exogamy and having sexual relations to facilitate a guest’ s stay, but they were also involved in the intimate wifely and/or servant role of helping men bath, get dressed, and undress.
Similarly, in the traditional inns of Italy and Spain, there were chambermaids to look after the hospitable needs of travellers, as far as seducing and having sexual relations as per the desires of the travellers. Hence, hospitality provides the possibility of sexual relations.
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