The paper "Managing Fujifilm Company in the Global Context” is an exciting example of the case study on management. Fujifilm was established in 1934 in Japan out of a government’ s venture to establish a domestic photographic film manufacturing industry (FUJIFILM, 2012). The decades that followed have seen it diversify in terms of its products, markets, and global operations. In 2006, the company shifted to a holding company structure, FUJIFILM Holding Corporation, which controls the groups’ two largest companies Fuji Xerox Co. , Ltd, and the FUJIFILM Corporation. It has a strong global presence with operations in Japan, the USA, the UK, China, Russia, Turkey, Hungary, Germany, India, and the Middle East.
Fujifilm serves different markets including medical, graphic, film, optical, recording industry, and the industrial sector. This kind of diversity demonstrates the different business environments that the organization has operated in. Analyzing the different business environments exposes the demand for managing practices that will match the challenges of globalized dynamic markets. Managerial processes in an organization are impacted by the business environments it operates in and countries have different business environments especially the social-cultural and legal-political environments.
Therefore, “ leaders need to understand the facts about different countries and cultures, business procedures and local information about customs and practices both in a social and business perspective” (“ Acquiring a global leadership mindset” 2010 p. 28). This paper explores the global strategy of Fujifilm since its inception in 1934. It identifies the different social-cultural and legal-political environments that Fujifilm has operated in. The analysis exposes the differences in a work environment in each of the national contexts with an emphasis on the decision making process and approaches to work and motivation.
Furthermore, the paper discusses the appropriate management practices that are likely to lead to more motivated employees and high performance in each of the national contexts that Fujifilm operates in.
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