Essays on Managing Organisational Change - Case of Virgins Blue Company Case Study

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The paper "Managing Organisational Change - Case of Virgin’ s Blue Company" is a perfect example of a case study on management. Management of Organization Change entails planning, implementation, and involvement with the consultation of the employees affected by changes. (Wellington 2006, p. 23) states that an organizational change occurs when there is a perceived need to transit from a current state to a desired future state. In order to remain competitive in today’ s business environment, there’ s a great need for the organization to undergo constant change. Virgin’ s Blue Company wants a change.

They want to accommodate business class travels because leisure travels can no longer sustain this business. To measure the success they have set market targets. Scheineder (2006) states that the responsibility of managing change lies largely on the management of the organization rather than the employees. Patrick & Linda (2003) states that change can never be imposed on people hence people should be involved in the change in an organization. The three basic stages on how Virgin Blues Company will manage changes are; The company has realized the fact that the current strategy is not fit for the company’ s situation since it is not able to sustain the business. Outlining the vision which is to do business with corporate travelers for the success of the company. Implementation change by building extra lounges, there are new products, new partnerships being formed with other companies, new uniforms for workers, replacement of aircraft, and also they have announced traveling of new routes. Reasons for changes in an organizationThese are the driving forces that may either be internal factors to include organizations' management policies and styles, systems, and procedures.

External procedures may include technological, political, social, or economic stimuli (Alan, 2005). Virgin Blue Company needs to change her organization and give it a new look to be able to attract more customers especially the corporate travelers.

References

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Bateman, T & Carl P. 2002, Management: Function and Strategy. Homewood, IL: Irwin,

Bharti, V 2008, Managing Change - Challenges, Processes and Strategies, Viewed 26 April

2012

http://ezinearticles.com/?Managing-Change---Challenges,-Processes-and-Strategies&id=1260498

David, E 2000, How to manage organization change , London, Road Pentoville

Henderson, L & Jane, H 2002, Tuckman and Tears: Developing Teams During Profound

http://ezinearticles.com/?Managing-Change---Challenges,-Processes-and-Strategies

Kotter, J 2007, Leading Change – Why Transformation Efforts Fail, Harvard Business Review, Vol.1, no. 1, pp. 34-65.

Patrick, E & Linda, k 2003, Managing organizational change, London, praeger publishers.

Prabhakar, G 2005, Switch Leadership in Projects: An Empirical Study Reflecting The Importance of Transformational Leadership on Project Success in Twenty-Eight Nations, London, Macmillan.

Schneider, D 2006, It's a Leader's Duty to Manage Change, New York, Springer.

Strebel, P 2008, Why Do Employees Resist Change?, Harvard Business Review, vol. 74, pp. 86 - 92.

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