Essays on Changes Virgin Blue Is Making Case Study

Download full paperFile format: .doc, available for editing

The paper “ Changes Virgin Blue Is Making” is a meaningful example of the case study on management. This report sets out to identify the nature of change as well as the need for change airline firm Virgin Blue. The report also offers a list of change strategies that Virgin Blue would consider when making the changes. The report will also discuss the challenges that are likely to face the manager at Virgin Blue when they are initiating the change, and lastly, the report will offer a list of strategies on how the managers at Virgin Blue can effectively manage the change process in the organization. Why Virgin Blue is changingChange is said to be inevitable and proper change is termed as a major contributing factor to the success of most enterprises.

Changes mainly occur at various different times affecting a large group of people, yet a few individuals are not able to cope with the change (Deci & Ryan 1985, pp. 56). Virgin Blue wants to implement and undertake various changes within their organizations. One of the major reasons why Virgin Blue is changing is due to the increasing market pressures.

Companies with high market presence tend to gain more in terms of profit as compared to other companies with high market presence. Thus Virgin Blue wants to have a high market presence. The company mainly specializes in offering economy flight services to its customers. Based on the current condition individuals tend to lower costs related to leisure activities since some lose their jobs and due to the slow economic growth rate. Most individuals when faced with financial difficulties tend to cut down costs related to luxuries.

For Virgin Blue, they are mainly changing so as to reduce their overdependence on economic leisure travelers as the main source of their incomes. Thus the company is changing so as to double their Business class market share in the future to ensure that they gain more long-term profitability. Another reason why Virgin Blue is changing is so as to improve the customer’ s service for the business class. A great number of business-class travelers are delighted in travelling with airlines that provide stylish services to their services.

References

Cropanzano, R., & NetLibrary Inc. 2001, Justice in the workplace: Vol. 2. From theory to practice, Lawrence Erlbaum Associates, Inc. Mahwah, NJ.

Deci, E. L., & Ryan, R. M. 1985, Intrinsic motivation and self-determination in human behavior, Plenum, New York.

Dent, E. B., & Goldberg, S. G. 1999, Challenging ‘‘resistance to change’’. Journal of Applied Behavioral Science, Volume 35, Issue 1, pp. 25 – 41.

Domjen, B. 2011, Virgin Blue's polyester uniforms prompt rash of complaints, The Sunday Telegraph[online] (last updated 12:17AM on March 13, 2011), 26th April 2012), http://www.news.com.au/travel/virgin-blues-polyester-uniforms-prompt-rash-of-complaints/story-e6frfq7r-1226020486810#ixzz1tEP0FUY6

Gomez, C., & Rosen, B. 2001, The leader – member exchange as a link between managerial trust and employee empowerment. Group and Organization Management, Volume 26, Issue 1, pp. 53 – 69.

Hackman, J., & Oldham, G. R. 1976, Motivation through the design of work: Test of a theory. Organizational Behavior and Human Performance, Volume 16 Issue 2, pp. 250 – 279.

John P. Kotter, Dan S. Cohen, Elishia Krauss Rethinking Organizational Change The Public Manager, Vol. 31, 2002

Kelchner, L. & Demand Media 2012, What Methods are Effective in Overcoming Opposition and Resistance to Business Changes? 26th April 2012, http://smallbusiness.chron.com/overcome-resistance-change-organization-154.html

Kotter, J. P. (1995). Leading change: Why transformation efforts fail. Harvard Business Review, pp. 59 – 67.

Kotter, J. P., & Schlesinger, L. A. 1979, Choosing strategies for change, Harvard Business Review, Volume 57, Issue 2, 106 – 114.

Midena, K 2011, Virgin Blue unveil glam new uniforms, business class cabins, 26th April 2012, http://www.news.com.au/travel/news/virgin-unveil-glam-new-uniforms-business-class-cabins/story-e6frfq80-1226010760728#ixzz1tEPW14CH news.com.au

Thomsen-Moore, L. 2005, Brett Godfrey's Hands-on Strategy Helps Virgin Take Off, Management Today March 2005

Werr, A., Stjernberg, T., and Peter Docherty, P. 1997, Functions and Methods of Change Management consultation, Journal of Organizational Change Management.

Download full paperFile format: .doc, available for editing
Contact Us