Essays on Managing Organisational Change in Maintaining and Attracting Customers in the Organization Coursework

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The paper "Managing Organisational Change in Maintaining and Attracting Customers in the Organization" is an excellent example of coursework on management. Changes that are needed in the organization are to improve the quality of services and products. Change is inevitable due to the changing business environment. In addition, change is required in organizations because it will help the organization's competitive advantage in the market. The poor performance that the company has been facing is because of modern procedures and processes in the organization (Cameron & Green, 2004, p. 222).

This is essential especially in maintaining and attracting more customers in the organization. Change in the organization will help the organization meet its goals and objectives within the required time. The human resources are vital and they should be skilled and experienced so that they can achieve organizational goals. In addition, they provide them with the knowledge and competence they require. This will motivate and encourage employees to perform excellently in the organization. This is noteworthy because employees determine the success or failure of the organization (Axelrod, 2010, p. 188). Organizational goals and objectives should be aligned to those of employees in the organization because change can only be achieved by matching the expectations.

Expectations should be set in mind because it will help them remember what they are supposed to do to achieve the change required (Cummings & Worley, 2008, p. 72). The change required can be achieved by assigning duties to every stakeholder in the organization. The time span should be set for the required change to be achieved. In addition, realistic goals are set in order to be easy to be achieved for the success of the organization. Though reasons for change vary, they are mostly meant to improve the image and retain customers in the organization.

This is critical especially in industries with many competitors or players. The change will make the organization's focus on satisfying the customers in the market. Technology has led to change in organizations because it is the driving force towards modernizing organizations in order to attain international standards (Cameron & Green, 2004, p. 223).



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