The paper "Managing People and Organisations: Sustainability at Brambles" is a great example of a business case study. This essay is about the issue of sustainability at Brambles. Brambles is a company that provides supply chain and logistics solutions for corporate clients globally. In general, the essay examines the extent to which Brambles has embraced sustainable business practices. To address this issue, the essay evaluates the practices, strategies, and policies of the company by using the sustainability phase model. Also, the essay identifies the various ways in which Brambles uses innovation to drive sustainable innovation practices.
Lastly, the essay examines the overall performance of the organization as regards the issue of sustainability and offers a few recommendations on what the management of the company needs to do to make the organization a sustaining corporation. Brambles’ Commitment to Sustainability The extent to which Brambles is committed to becoming a sustainable organization can be determined by analyzing the policies, strategies, and activities of the company using the sustainability phase model. Benn, Dunphy, and Griffiths (2014, p. 13) propose the sustainability phase model as a useful tool that can be used to assess the level of commitment towards sustainability that any organization shows.
The essence of this model is that an organization typically moves through various stages during its journey of becoming a fully sustainable organization (Benn et al. , 2014, p. 14). The six stages or phases of sustainability that organizations go through, according to this model, are as follows: rejection, non-responsiveness, compliance, efficiency, strategic proactivity, and the sustaining corporation (Benn et al. , 2014, p. 14). All these phases are characterized by specific attitudes that companies have towards the issue of sustainability in general.
Companies that are in the rejection phase of the model regard their human and environmental resources as mere sources of financial profit for the company (Benn, Dunphy & Griffiths, 2014, p. 15). Thus, such companies merely exploit their employees and the physical environment for financial gain. Companies that fall under the non-responsive phase of sustainability are focused on the business side of the corporation at the expense of concern for employees and the environment (Gallagher, 2012, p. 872). Such organizations are not considerate of their employees or the environment in which they operate because they are not aware of the need for companies to adopt sustainable practices (Gallagher, 2012, p.
872). The compliance phase is characterized by organizations taking specific sustainability-related measures to avoid sanctions from authorities (Benn et al. , 2014, p. 16). Companies that realize the importance of suitability and only adopt sustainable human resource and environmental policies as a way of reducing their costs of operations are in the efficiency phase of the sustainability model (Benn et al. , 2014, p.
16). For the fifth phase of sustainability, firms adopt sustainable business practices as a strategy of appealing to their various stakeholders (Benn et al. , 2014, p. 17). The ultimate phase of sustainability for companies is the sustaining organization (Gallagher, 2012, p. 873). The sustaining organization is characterized by various beliefs, strategies, and practices. Therefore, the beliefs, practices, and strategies that are associated with a sustaining corporation can be used to assess the extent to which any company is committed to sustainability. In this case, Brambles exhibits several characteristics that show that the company is committed to the process of becoming a sustaining corporation.
An important characteristic of sustaining organizations is that their value systems are based on the need for companies to become sustainable (Benn et al. , 2014, p. 17). Brambles, in its values, indicates that it is committed to sustainability. One of the values of the company is that it is committed to its people, teamwork, safety, and diversity (Brambles, 2017). Safety, teamwork, and diversity are important things that underscore the way a company treats its employees, customers, and other stakeholders. In this regard, the management of Brambles acknowledges the importance of embracing diversity and teamwork and treating people well.
Thus, this value of the company shows that Brambles is committed to becoming a sustainable organization because it treats its people well.
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