Essays on Managing People and Organisations - Brambles Limited Case Study

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The paper 'Managing People and Organisations - Brambles Limited " is a good example of a management case study. Brambles Limited operates as a supply chain and logistics company. The firm is headquartered in Sydney Australia although it has various branches stretched across 60 countries. In her category of products, Brambles operates under CHEP as well as IFCO brands. Brambles Limited is actively committed to the enhancement of consumer experience through mutual collaboration and assistance in product logistics via the company’ s supply chain, which ensures products are handled efficiently, sustainably as well as safely.

The company strives to provide reusable unit-load tools (pallets and containers) which are shared by the different categories of stakeholders across the supply chain. This is achieved under a model known as pooling. The company, therefore, concentrates on the provision of fast-moving consumer products such as dry food, fresh produce, and beverage, covering extensive retail and manufacturing industries. This makes the firm to emerge as the best known global brand among her wide spectrum of consumers (Klettner, Clarke & Boersma, 2014). Through her sustainability program, the company emphasizes on the need to preserve the environment amid her busy operations.

The supply chain that Brambles adhere to contains unique features; that is, it is global, circular, and environmentally friendly. The chain mandates extensive sharing and reuse of over 550 million equipment amongst her consumers. This system ensures a smooth flow of products and the reduction of waste, making global trade efficient and sustainable. According to the company, the sharing and re-use circular model diminish the demand for natural resources among the consumers. The wide network coverage enjoyed by the firm yield enormous benefits to the consumers through the reduction of costs making the model more sustainable.

Thus, the company strives to create sustainable value for all the stakeholders within (Benn, Dunphy & Griffiths, 2014). Brambles value her customers’ contribution and feedback. The company understands that the consumer base is an important element of the company. In this regard, the company collaborates with the consumers to build networks and bring a transformation of the supply chain geared at benefiting the planet. Through the customers’ insight program conducted by the firm, a substantial number of clients were responsive to the company’ s commitment to sustainability efforts.  


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Klettner, A., Clarke, T., & Boersma, M. (2014). The governance of corporate sustainability: Empirical insights into the development, leadership and implementation of responsible business strategy. Journal of Business Ethics, 122(1), 145-165.

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