The paper 'Managing Services and Sustainability for Service Package' is a perfect example of a Management Essay. Services are an aspect of business where different perceptions of the customer result in different outcomes as the same services are seen by the customers differently. The fact that services depend on the perception of the people which results in creating differences has resulted in making people improve the service quality so that customers are satisfied. The importance of customer satisfaction is seen in every industry and more so in the service industry due to the nature of the business.
This is seen in the working of Starbucks where different service quality mechanism has been adopted to alter the behavior of the customers. This makes it necessary that services include Information, Supporting Facility, Explicit Services, Facilitating Goods, and Implicit Services to be able to provide better services and increased customer satisfaction. This paper looks to present the manner in which service component is Starbucks has been developed and the manner in which different features like Information, Supporting Facility, Explicit Services, Facilitating Goods and Implicit Services helps to ensure better customer satisfaction and enhancement of better services. Starbucks has ensured that while looking to deliver quality services the different aspect of services which will transform into better customer satisfaction is looked at.
This has helped Starbucks to concentrate on the different aspects of service quality which will help to improve the business delivery process. This is seen by the fact that Starbucks has looked towards differentiating themselves by providing coffee which is freshly brewed and has a special flavor. This shows that Starbucks has been able to develop explicit services for its customers so that they get something extra after visiting their stores. The importance of delivering quality services has increased as businesses face stiff competition and with technological advancement, it has become imperative that the salesman understand the requirements of the customer and try to deliver services and products which will multiply the satisfaction level of the customers.
Today, in this competitive world it is essential to continuously satisfy customers which have increased the importance of personal selling. With customers being scarce the need increase. It’ s important that customers are provided quality service.
This requires continuous improvement. This time has to be spent to understand the customer requirements and ensure that through personal selling the business is able to meet their needs (Hale, 2003). This concept has been properly utilized in Starbucks due to which customer satisfaction has improved and has ensured that the process of providing quality services looks at facilitating goods which is one of the prime importance while providing services. The importance of providing implicit services increases in the case of Starbucks as it is very difficult to find out what customers prefer as their behavior is irrational.
Marketers need to be very alert and even the slightest of information needs to be communicated else it will result in the piling of huge stocks. It is important that marketers put in their best effort and try to understand what customers want so that the product can be designed accordingly (Gable & Martin, 2005). This increases the role of gathering personal information as they come in contact with the customer and thereby understanding their requirements becomes easy.
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