Essays on Management Communication Case Study

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The paper 'Management Communication' is a wonderful example of a Management Case Study. In 2012 Qantas Airways, the largest Australian airliner operating in the domestic and international market and owned by the Qantas Group grounded its operations for two days. An estimated 680 000 local and international travelers were affected. The grounding was occasioned by a labor dispute between the firm’ s leadership and its 35 000 strong workforces. Some of the demands raised by various labor unions serving the employees were halting of pending lay-offs, better pay, and favorable working conditions.

Consequently, the Australian commonwealth government through the Fair Work Australia (FWA) intervened by calling for negotiations to take place within 21 days. With the dispute resolved and the firm back in operations, the effect of the grounding lingered on. Many observers blamed the management and the firm’ s leaders for messing up their travel plans and failure for prior information on the pending grounding of flights. Such are the challenges facing leadership and communication issues facing the organization. It is the purpose of this paper to profile communication and leadership style at Qantas airlines against relevant theory in organizational leadership and communication. Dominant management structures Traditionally, Qantas has had a vertical management structure characterized by a centralized decision-making body of board of directors comprising of 12 members.

The board is headed by a chairman while the CEO, who is answerable to the board, oversees the running of daily activities. There are nine managers who answer directly to the CEO including Qantas domestic, Qantas international CFO, and HRM among others (Qantas, 2012). This arrangement corresponds to a vertical structure. In 2012 Qantas, underwent a structure fragmentation process that saw the firm create two unique business entities out of one, Qantas international and Qantas domestic, to operate alongside JetStar and Frequent Flyer as unique entities.

This marks the continued attempt by the firm to evolve with changing times and going towards a flatter hybrid management structure. A flatter management structure has shown that it fosters more trust from employees and also facilitates faster and more effective communication, especially where urgent decisions need to be implemented (Grieve, 2005). Qantas is also fragmenting operations by creating new positions in its structure to handle new aspects in the industry and in its operations.

For instance, the appointment of the new Group Executive Brand, Marketing and Corporate Affairs position currently occupied by Olivia Wirth is set to address the harm caused to the brand as a result of the grounding a year ago (Ibid). Therefore, the firm is moving in the right direction by evolving to develop an effective leadership and communication structure that ensures the firm meets its goals and obligations to shareholders and stakeholders. Dominant management styles Classical and humanistic approaches to management are two distinct approaches based on different theoretical grounds.

The classical approach emphasizes on increased productivity and higher profits while the humanistic approach emphasizes protecting the dignity of its employees, customers, and other stakeholders (Samson & Daft 2012). Firms have to balance between the pursuit of profits thus satisfy investors without exploiting their employees. At the moment, the most dominant approach employed by Qantas is the classical approach. This is best indicated by the recent industrial dispute between the firm and various unions. The firm was accused of exploiting its employees through poor working conditions and poor pay.

Furthermore, the firm has been involved in massive layoffs with attempts to downsize and even outsource some services.


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