Market Analysis to Ascertain the Feasibility of Introducing a New Veterinary Anthelmintic Delivery - Thesis Example

The paper "Market Analysis to Ascertain the Feasibility of Introducing a New Veterinary Anthelmintic Delivery" is an outstanding example of a business thesis. One of the most common problems that plague beef cattle farmers and indeed other farmers, as they seek to turn out a profit, is the issue of parasites in their herd. Such infections can lead to death and when there are widespread they can certainly affect the profitability of an operation. Attention to the health needs of such cattle herds, therefore, is an indispensable part of the animal husbandry business. But especially for farmers or companies that have hundreds and hundreds of cattle, what is the optimum means by which to treat the cattle. Is it necessary to examine them one by one and administer the appropriate medication or is it possible, especially where the treatment is preventative, to have a system that is both efficient and effective? It is with this element of both efficiency and effectiveness in mind that the VetCap™ anthemic delivery system has been developed. It seeks to allow a single or a few individuals to possibly deliver much needed anti-parasitic drugs into the systems of the cattle through a remote delivery operation. This paper seeks to explore the market and to consider the feasibility of introducing this product into the market place, taking into consideration the most promising places and the best arrangements that would ensure that the company with the patent gets the product into the market place with a minimum of fuss and the possibility of being rewarded handsomely for it.

Literature Review

Each year, there are efforts by farmers to take care of parasites that affect their cattle. The effort that farmers put into ridding their cattle of parasites is necessary because “parasites decrease production, usually through decreased weight gain…Parasites that affect cattle can be divided into two major categories, internal and external” (Currin & Whittier 2000). Among the internal parasites that affect cattle are roundworms, flukes, and tapeworms. In the case of roundworms, the species known as Ostertagia is one of the most dangerous to cattle and usually affects cattle that is less than 2 years of age. Cows that are older than two would have developed some form of immunity to this roundworm and it may not be economically feasible to go through the deworming process.