The paper "Market Attractiveness Report - Retina Mini iPad" is a perfect example of a marketing case study. An international market arena is an environment where organizations stand to gain or risk losing. Closeness to raw materials, a saturation of the local market, diversification, and search for new markets are some of the reasons why organizations enter the international market. Entities need to look at all dimensions of a business environment carefully such as legal, economic, geographical, and cultural aspects before committing resources in seemingly attractive markets. Through a feasibility study, companies are able to identify the markets where they can take advantage of the influential business aspects.
To expound on this, this paper will describe how to evaluate an international market when a company is searching for a new product market before introducing a product in such an environment. The company will be in the business of selling ICT products mainly the Retina Mini iPad. The use of iPads that enable employees to work from home and remain in contact with all the relevant parties will enable firms to increase efficiency in their operations.
They will also be attractive because they are potable, make reading materials from a computer much easier, and have longer battery life. iPads will be of benefit to organizations because an employee will have more available time to perform other activities. Through the use of iPads, they will work from any other locations during their free time. Through the introduction of the iPad in a new market, the customers will have a glimpse of the benefits they stand to gain through the use of ICT product in their businesses.
This will open up the doors for other products and software provided by the same company. In selecting the country of entry, the degree of internet penetration will be an important consideration together with expected growth in the country’ s use of iPads. Demographic, economic, geographical, economic, legal, and political elements will also be considered. The country of entry is Poland which is located in Central Eastern Europe. The company will be successful in Poland because the country has a high Internet penetration rate, and the use of iPads is expected to increase in future. Information, communication, and technology sector is growing at a very high rate in all parts of the world.
iPad with retina display is a product that performs the basic tasks performed by a computer and has been used in other regions of the globe. Retina Display iPad is more attractive than an ordinary iPad and computer because the retina display makes easier for customers to access and modify information on the screen for longer periods. iPad also has a battery life of up to 10 hours.
The Retina display iPad is a product that lasts longer and is friendly to the eyes of the user. Though some regions already have a high penetration of iPads, other regions in Europe (Turkey and Poland) and Asia (India) have a low penetration rate of these products. iPads will help increase efficiency and speed of processing information. Companies in the country of entry will be well placed to reach their maximum growth potential. To illustrate how a feasibility study should be carried out, Apple, a company based in the United States will be used to evaluate the market attractiveness in the international environment.
The main strength of the company is the ability to customize products on the basis of the specific needs of a client. Secondly, the company is continuously developing new innovations that simplify complex organizational tasks.
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